Digital Innovation

Bronze
CAMPAIGN
UMOOD
AGENCY
Isobar
CLIENT
Uniqlo
BRAND
Uniqlo
DETAILS
Relatively new to the Australian market, UNIQLO wanted to raise brand awareness with local shoppers and build their reputation as a global fashion innovator. In addition to building their brand, they wanted to drive in-store traffic by positioning themselves as the home of t-shirts. But with four-million t-shirts in more than 600 designs, UNIQLO customers can have trouble making up their minds.

So, we read them.
 
UMOOD was a retail world-first that used neuro-technology to read shoppers’ brainwaves and identify the perfect UNIQLO t-shirt for them. Not only did the activation drive in-store traffic and help UNIQLO meet their sales targets, UMOOD attracted more than $1.1 million in earned media and placed UNIQLO at the centre of debates around the future of retail and positioned the brand as genuine fashion innovators.
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