Relatively new to the Australian market, UNIQLO wanted to raise brand awareness with local shoppers and build their reputation as a global fashion innovator. In addition to building their brand, they wanted to drive in-store traffic by positioning themselves as the home of t-shirts. But with four-million t-shirts in more than 600 designs, UNIQLO customers can have trouble making up their minds.
So, we read them.
UMOOD was a retail world-first that used neuro-technology to read shoppers’ brainwaves and identify the perfect UNIQLO t-shirt for them. Not only did the activation drive in-store traffic and help UNIQLO meet their sales targets, UMOOD attracted more than $1.1 million in earned media and placed UNIQLO at the centre of debates around the future of retail and positioned the brand as genuine fashion innovators.