Digital Innovation

The Shortlist
CAMPAIGN
Bring Down The King
AGENCY
DDB NZ
CLIENT
SKY Television NZ
BRAND
SoHo
DETAILS

The premiere of the new season of Game of Thrones promised to be the year’s most anticipated TV moment. It was the ultimate opportunity for SKY to promote their premium channel SoHo.

We created an social experience that got millions of voices from New Zealand and around the world to bring down a statue of King Joffrey in Auckland.

In the end, by turning a mass hatred into a symbol of love for Game of Thrones we’d got 9,000 people thinking they would miss out if they didn’t sign up to SoHo. These new customers in turn generated $1,316,081 incremental revenue.

 

CAMPAIGN
Find Your Reason to Smile
AGENCY
PHD Media
CLIENT
Unilever
BRAND
Zhonghua
DETAILS
You would think a country that has become the second largest economy in the world would have plenty to smile about?

While China’s rapid economic development has lifted millions out of poverty, it has come at a cost – People in China are just not as happy as they used to be.

Our audience of young post 80’s urban Chinese have spent most of their lives striving for success in an ever-competitive landscape. The result?  While material wealth has improved living environments, it has not necessarily improved quality of life.  Our stressed out younger urban Chinese audience feel they have less reasons to smile.

Using mobile and integrated content we helped our audience find their reason to smile, re-energising their perception of Zhonghua and transforming the business along the way.
 
CAMPAIGN
Love In 8 Seconds
AGENCY
PHD Media
CLIENT
Unilever
BRAND
Cornetto
DETAILS
Over the past 4 years, Cornetto has more than doubled its business to become market leader. Much of the brand’s success stems online digital content franchise “Dive Into Love” started in 2011 and continuing every year. In 2011 the campaign started as online only and micro movie drama series only. By 2013 Mobile video as reach multiplier was added. And by 2014, with the explosion in Mobile usage for social sharing, self expression and communication, Cornetto went beyond simply inspiring it's audience to enabling them to express love. 
CAMPAIGN
Virtual Land Rover Experience
AGENCY
Wunderman Shanghai
CLIENT
Land Rover China
BRAND
Land Rover
DETAILS
Land Rover China has always gone ‘Above & Beyond’ in delivering rich and unforgettable driving experiences for Chinese consumers, especially through the Never Stop Discovering campaigns and the Land Rover Experience centres. People who have engaged with these driving environments have come away with amazing stories to tell about Land Rover capabilities and a love for the brand. Once they saw the value of a Land Rover, they wanted one.
 
The problem is not everyone has a chance to go on these experiences. The Virtual Land Rover Experience was created with the aim to deliver the same unforgettable driving environment to a wider audience around China. Through innovative technology and immersive videos, users experienced first-hand the feeling of being behind the Land Rover steering wheel as they conquered muddy climbs, steep drops and other hazards.
 
In just one month, over 1.2 million Chinese consumers have experienced the thrill of driving a Land Rover!
 
By the end of the five-month period, the first-ever virtual driving experience developed for the Chinese market brought more than 5.4 million minutes of Land Rover excitement to millions of Chinese everywhere!
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