The premiere of the new season of Game of Thrones promised to be the year’s most anticipated TV moment. It was the ultimate opportunity for SKY to promote their premium channel SoHo.
We created an social experience that got millions of voices from New Zealand and around the world to bring down a statue of King Joffrey in Auckland.
In the end, by turning a mass hatred into a symbol of love for Game of Thrones we’d got 9,000 people thinking they would miss out if they didn’t sign up to SoHo. These new customers in turn generated $1,316,081 incremental revenue.