Digital Innovation

Bronze
CAMPAIGN
3D on the Rocks
AGENCY
TBWA/HAKUHODO
CLIENT
Suntory Holdings Limited
BRAND
Suntory Whisky
DETAILS
3D on the Rocks is a service which users enjoy whisky with ice cube created in their desired shape with use of the state-of-the-art 3D technology. It’s a game changing idea that raises the interest of younger generations in whisky and disrupts the whisky market.

To spread this service, we opened Pop Up Bar in several locations within Tokyo. All they had to do was to send their 3D data via their smart phone beforehand.  The users enjoyed whisky with ice cube in their desired shape at the bars. 
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