To reinforce Visa Inc’s position as thought leader within the travel industry (e.g. tourism boards) and beyond (e.g. bank issuers), they conduct the Visa Travel Intentions study regularly, a strategic piece to understand travel and payment behaviour globally. After 7 consecutive years, they were looking for an updated approach to this Study.
We were awarded the partnership in 2012, based on a highly differentiated approach, bringing a fresh perspective to help Visa reignite interest and properly leverage the data in guiding internal strategy and engaging with external partners.
The challenge was to engage all stakeholders, enticing them into the world of travel and experience the richness of travel knowledge. For maximum impact, we involved a PR agency, our in-house creative experts, and a production house. The outcome was a set of highly engaging deliverables utilizing multiple platforms across several touch-points, enabling easy access to a range of end users.
The impact on Visa has been unwaveringly positive. They effectively leveraged the Global Travel Intentions Study at global, regional and local levels to guide strategy, delivering business relevant output. Furthermore, our creative delivery has been pivotal in Visa’s insights-driven conversations with partners, and getting Visa PR coverage in over 25 markets.