Lifebuoy First Line of Defence: What happens when moms come to know that families in the neighbourhood are falling sick. She becomes reactive to protect her family to keep them healthy. Lifebuoy took on a responsibility to be an ally to be moms best advisor for family health protection and prevention from illness via Indonesia’s one of kind “Dynamic Lifebuoy Alert System”. One engine that can elaborately trigger multiple alerts based on specific location health intelligence through mobile advanced Dynamics Creative Optimization. This will help moms be proactive with their family health protection in real time.