DAS03. Data Storytelling

The Shortlist
CAMPAIGN
CEREBRO: THE VIDEO RECOMMENDATION & PERSONALISATION WIZARD
AGENCY
Mindshare India
CLIENT
Unilever
BRAND
Krispy
DETAILS
Krispy was faced with its existential question. Why Krispy? Why not just You Tube.
 
Cerebro, a unique, data, consumer insights and personalisation analytics directed content strategy was chalked out for Krispy which turned the fate of this app.
 
The strategy harnessed individual consumers’ content consumption data and built a comprehensive view of her preferences. With adaptive content and proprietary personalisation algorithm fuelling Cerebro, it exceeded expectations.


Also credited in this entry:
  • Vidooly
CAMPAIGN
EXPLORING THE POWER OF EMOTION
AGENCY
BBC World Singapore
CLIENT
Huawei
BRAND
Huawei Explorers
DETAILS
BBC StoryWorks created Huawei Explorers content campaign which featured four high quality short films with the objectives to increase brand awareness, favourability and to engage viewers with a marketing message that inspires social responsibility and innovation for future mankind.

In addition to typical post-campaign report using digital and social analytics data from Google and Facebook, BBC StoryWorks showcased the campaign outcome by implementing three types of neuroscience measurement techniques in an effort to holistically measure and assess true engagement from consumers.

The principle methodology used in this case study, Science of Engagement, had received a Campaign Asia’s 2016 AMES (Tangrams) award for Innovative Use of Data Technology. In 2018, we’ve further developed a formula that allows us to indicate how each creative element delivers against the purchase funnel.


Also credited in this entry:
  • CrowdEmotion
  • Maru/edr

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