Customer Intelligence (CI)

Gold
CAMPAIGN
McNOW
AGENCY
TBWAHAKUHODO
CLIENT
McDonald's
BRAND
McDonald's
DETAILS
What if banner ads recommended what people really want at that very moment and place?

We made a LIVE-RECOMMENDATION AD ENGINE combining 2 billion sales data & everyday life tracking data and everyday-life tracking data to create banners live, giving you the perfect recommendation for where and when you see them.

We aggregated sales data from cash registers across Japan. We also identified which item was the most popular in a particular place, time of day, weather, temperature, or during certain local events. Then we connected the findings to our smartphone tracking data. Banners and landing pages were automatically generated in real time. And real-time customized Recommendations appeared.

More than 25,000 types of banners were generated and we recommended specific items best suited for each person.
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