Customer Intelligence (CI)

Prospan - Don't Ignore a Cough

AFFINITY

FLORDIS

PROSPAN

Flordis, an Australian natural medicines company, approached us for help re-launch their newly acquired herbal cough remedy brand, Prospan.

Our strategic use of technologies and consumer insight, together with our cough predictive algorithm resulted in a 27% increase in sales YoY, in a market which shrank by 8.5%.