Customer Intelligence (CI)

Bronze
CAMPAIGN
Prospan - Don't Ignore a Cough
AGENCY
AFFINITY
CLIENT
FLORDIS
BRAND
PROSPAN
DETAILS
Flordis, an Australian natural medicines company, approached us for help re-launch their newly acquired herbal cough remedy brand, Prospan.

Our strategic use of technologies and consumer insight, together with our cough predictive algorithm resulted in a 27% increase in sales YoY, in a market which shrank by 8.5%. 
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