Charities, Public Health & Safety, and Public Awareness Messages

Bronze
CAMPAIGN
A for Anthem
AGENCY
Ogilvy & Mather
CLIENT
The Akanksha Foundation
BRAND
The Akanksha Foundation
DETAILS
A bigger problem than illiteracy? Getting a non-altruistic society to lend a hand. ‘Akanksha', an education NGO needed quality teachers and substantial applicants but at Zero Media Budgets. How do we compel interested but dormant TG to apply?

For inspiration, we went back to the product- Akanksha Kids! They taught us something - that most Indians didn't know-the meaning of our national anthem! The execution was an online video that was so endearing that TV channels aired it for free. Teacher applications at Akanksha increased by 80%.
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters