- 2018
- NETWORK OF THE YEAR
- EFFECTIVENESS 2018
- AGENCY OF THE YEAR
- PLATINUM
- EFP01. Non-Alcoholic Beverages
- EFP02. Alcoholic Beverages & Tobacco
- EFP03. Food Products
- EFP04. Home Furnishing, Appliances, Maintenance & Household Products
- EFP05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- EFP06. Other Consumer Products
- EFP07. Carts & Automotive Services
- EFP08. Lifestyle
- EFP09. Financial, Commercial, Business Products & Services
- EFP10. Publications & Media
- EFP11. Corporate Image & Information
- EFP12. Charities, Public Health & Safety & Public Awareness Messages
- EFS01. Innovative Use of Media
- EFS02. Branded Content
- EFS03. Sponsorship & Event Marketing
- EFS04. Insights / Strategic Thinking
- EFS05. Small Budget Marketing Campaign
- EFS06. Marketing Campaign for Regional Brand Development
- EFS07. Marketing Campaign for National Brand Development
- EFS08. Sustained Success
- EFS09. Integrated Marketing Campaign
- DIGITAL STRATEGY 2018
- AGENCY OF THE YEAR
- DSP01. Non-Alcohol Beverages
- DSP02. Alcohol Beverages & Tobacco
- DSP03. Food Products
- DSP04. Home Furnishing, Appliances, Maintenance & Household Products
- DSP05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- DSP06. Other Consumer Products
- DSP07. Cars & Automotive Services
- DSP08. Lifestyle
- DSP09, Financial, Commercial, Business Products & Services
- DSP10. Publications & Media
- DSP11. Corporate Image & Information
- DSP12. Charities, Public Health & Safety & Public Awareness Messages
- DSS01. Search
- DSS02. Website & Microsites
- DSS03. Mobile
- DSS04. Gaming
- DSS05. Video
- DSS06. Social
- DSS07. Online Content (excl.Video Content)
- DSS08. Other Digital Solutions
- DSS09. Digital innovation
- DSS10. Digitally Integrated Campaign
- MEDIA STRATEGY 2018
- AGENCY OF THE YEAR
- PLATINUM
- MSP01. Non-Alcoholic Beverages
- MSP02. Alcoholic Beverages & Tobacco
- MSP03. Food Products
- MSP04. Home Furnishing, Appliances, Maintenance & Household Products
- MSP05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- MSP06. Other Consumer Products
- MSP07. Cars & Automotive Services
- MSP08. Lifestyle
- MSP09. Financial, Commercial, Business Products & Services
- MSP10. Publications & Media
- MSP11. Corporate Image & Information
- MSP12. Charities, Public Health & Safety & Public Awareness Messages
- MSS01. Branded Content
- MSS02. Sponsorship & Event Marketing
- MSS03. Digital Media
- MSS04. Mobile
- MSS05. Social
- MSS06. Media Innovation
- MSS07. Integrated Use of Media
- MSS08. Small Budget Media Campaign
- MSS09. Media Strategy for Regional Brand Development
- MSS10. Media Strategy for National Brand Development
- DATA & ANALYTICS 2018
- PLATINUM
- DAA01. Web Analytics
- DAA02. Social Analytics
- DAA03. Data Mining
- DAS01. Audience Segmentation
- DAS02. Response / Real Time Data
- DAS03. Data Storytelling
- DAS04. Personalisation
- DAS05. Single Customer View at Scale
- DAS06. Multiple Data Sourcing / Merging
- DAU01. Analytics Innovation
- DAU02. Database Application
- DAU03. Customer Intelligence
- DAU04. Business Intelligence
- DAU05. Data Visualisation
- DAU06. Innovative Use of Data Technology
- e-COMMERCE 2018
- 2017
- NETWORK OF THE YEAR
- EFFECTIVENESS
- AGENCY OF THE YEAR
- Non-Alcoholic Beverages
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products including durable goods
- Cars & Automotive Services
- Lifestyle
- Financial Services, Commercial Public Services, Business Products & Services
- Corporate Image & Information
- Charities, Public Health & Safety and Public Awareness Messages
- Innovative Use of Media
- Branded Content
- Sponsorship & Event Marketing
- Insights / Strategic Thinking
- Small Budget Marketing Campaign
- Marketing Campaign for National Brand Development
- Sustained Success
- Integrated Marketing Campaign
- DIGITAL STRATEGY
- PLATINUM
- AGENCY OF THE YEAR
- Non-Alcoholic Beverages
- Food Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products including durable goods
- Cars & Automotive Services
- Lifestyle
- Financial Services, Commercial Public Services, Business Products & Services
- Charities, Public Health & Safety and Public Awareness Messages
- Search
- Website & Microsites
- Mobile (including Apps)
- Video
- Social
- Online Content (excluding Video Content)
- Other Digital Solutions
- Digital Innovation
- Digitally Integrated Campaign
- MEDIA STRATEGY
- AGENCY OF THE YEAR
- Food Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products including durable goods
- Cars & Automotive Services
- Lifestyle
- Financial Services, Commercial Public Services, Business Products & Services
- Charities, Public Health & Safety and Public Awareness Messages
- Branded Content
- Sponsorship & Event Marketing
- Digital Media
- Mobile
- Social
- Media Innovation
- Integrated Use of Media
- Small Budget Media Campaign
- Media Strategy for National Brand Development
- DATA & ANALYTICS
- AGENCY OF THE YEAR
- Analytics Innovation
- Audience Segmentation
- Business Intelligence
- Customer Intelligence
- Data Mining (Audience Association & Clustering Analysis)
- Data Storytelling
- Multiple Data Sourcing / Merging
- Personalisation
- Response / Real-Time Data
- Single Customer View at Scale
- Social Analytics
- e-COMMERCE
- 2016
- Effectiveness
- Agency of the Year
- Alcoholic Beverages & Tobacco
- Branded Content
- Cars & Automotive Services
- Charities, Public Health & Safety, and Public Awareness Messages
- Corporate Image & Information
- Financial Services, Commercial Public Services, Business Products & Services
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Innovative Use of Media
- Insights / Strategic Thinking
- Integrated Marketing Campaign
- Lifestyle
- Marketing Campaign for National Brand Development
- Marketing Campaign for Regional Brand Development
- Non-Alcoholic Beverages
- Other Consumer Products (including durable goods)
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Publications & Media
- Small Budget Marketing Campaign
- Sponsorship & Event Marketing
- Sustained Success
- Digital Strategy
- Agency of the Year
- Charities, Public Health, Safety & Public Awareness Messages
- Corporate Image & Information
- Digital Innovation
- Digitally Integrated Campaign
- Financial Services, Commercial Public Services, Business Products & Services
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Lifestyle
- Mobile (including Apps)
- Non-Alcoholic Beverages
- Online Content (excluding Video Content)
- Other Consumer Products (including durable goods)
- Other Digital Solutions
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Search
- Social
- Video
- Media Strategy
- Agency of the Year
- Branded Content
- Alcoholic Beverages & Tobacco
- Cars & Automotive Services
- Charities, Public Health, Safety & Public Awareness Messages
- Digital Media
- Financial Services, Commercial Public Services, Business Products & Services
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Integrated Use of Media
- Lifestyle
- Media Innovation
- Media Strategy for National Brand Development
- Mobile
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Small Budget Media Campaign
- Sponsorship & Event Marketing
- Social
- Data & Analytics
- Platinum
- Analytics innovation
- Audience Segmentation
- Business Intelligence (BI)
- Customer Intelligence (CI)
- Data Mining - Audience Association and Clustering Analysis
- Data Storytelling
- Innovative Use of Data Technology
- Multiple Data Sourcing / Merging
- Personalisation
- Response / Real Time Data
- Single Customer View at Scale
- Social Analytics
- e-Commerce
- Effectiveness
- 2015
- Effectiveness
- Agency of the Year
- Non-Alcoholic Beverages
- Alcoholic Beverages & Tobacco
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products (Including Durable Goods)
- Cars & Automotive Services
- Lifestyle
- Financial Services, Commercial Public Services, Business Products & Services
- Publications & Media
- Corporate Image & Information
- Charities, Public Health & Safety & Public Awareness Messages
- Innovative Use of Media
- Branded Content
- Sponsorship and Event Marketing
- Insights / Strategic Thinking
- Small Budget Marketing Campaign
- Marketing Campaign for National Brand Development
- Sustained Success
- Integrated Marketing Campaign
- Digital Strategy
- Agency of the Year
- Non-Alcoholic Beverages
- Alcoholic Beverages & Tobacco
- Food Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products (Including Durable Goods)
- Cars & Automotive Services
- Lifestyle
- Financial Services, Commercial Public Services, Business Products & Services
- Publications & Media
- Charities, Public Health & Safety & Public Awareness Messages
- Search
- Website & Microsites
- Mobile (including Apps)
- Gaming
- Video
- Social
- Online Content (excluding Video Content)
- Other Digital Solutions
- Digital Innovation
- Digitally Integrated Campaign
- Media Strategy
- Agency of the Year
- Non-Alcoholic Beverages
- Alcoholic Beverages & Tobacco
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products (Including Durable Goods)
- Cars & Automotive Services
- Lifestyle
- Financial Services, Commercial Public Services, Business Products & Services
- Publications & Media
- Corporate Image & Information
- Charities, Public Health & Safety & Public Awareness Messages
- Branded Content
- Sponsorship and Event Marketing
- Digital Media
- Mobile
- Social
- Media Innovation
- Integrated Use of Media
- Small Budget Media Campaign
- Media Strategy for National Brand Development
- Data & Analytics
- Web Analytics
- Social Analytics
- Data Mining - Audience Association and Clustering Analysis
- Audience Segmentation
- Response/Real Time Data
- Data Storytelling
- Personalisation
- Single Customer View at Scale
- Multiple Data Sourcing/Merging
- Analytics Innovation
- Database Application
- Customer Intelligence
- Business Intelligence
- Innovative use of Data Technology
- e-Commerce
- Effectiveness
- 2014
- Effectiveness
- Agency of the Year
- Platinum
- Beverages (Non-Alcoholic & Alcoholic)
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products (Including Durable Goods)
- Cars & Automotive Services
- Travel, Entertainment, Leisure& Retail, (Including E-Commerce & Restaurants)
- Financial Services, Commercial Public Services, Business Products & Services
- Publications & Media
- Corporate Image & Information
- Charities, Public Health & Safety & Public Awareness Messages
- Innovative Use of Media
- Branded Content
- Sponsorship and Event Marketing
- Insights / Strategic Thinking
- Small Budget Marketing Campaign
- Marketing Campaign for Regional Brand Development
- Marketing Campaign for National Brand Development
- Sustained Success
- Integrated Marketing Campaign
- Digital Strategy
- Agency of the Year
- Beverages (Non-Alcoholic & Alcoholic)
- Food Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products (Including Durable Goods)
- Cars & Automotive Services
- Travel, Entertainment, Leisure& Retail, (Including E-Commerce & Restaurants)
- Financial Services, Commercial Public Services, Business Products & Services
- Publications & Media
- Corporate Image & Information
- Charities, Public Health & Safety & Public Awareness Messages
- Search
- Website & Microsites
- Display, Banners and Other Rich Media
- Mobile (including Apps)
- Gaming
- Video
- Social
- Online Content
- Other Digital Solutions
- Digital Innovation
- Integrated Campaign
- Media Strategy
- Agency of the Year
- Media Strategy - Platinum
- Beverages (Non-Alcoholic & Alcoholic)
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products (Including Durable Goods)
- Cars & Automotive Services
- Travel, Entertainment, Leisure& Retail, (Including E-Commerce & Restaurants)
- Financial Services, Commercial Public Services, Business Products & Services
- Publications & Media
- Corporate Image & Information
- Charities, Public Health & Safety & Public Awareness Messages
- Branded Content
- Sponsorship and Event Marketing
- Digital Media
- Mobile
- Social
- Media Innovation
- Integrated Use of Media
- Small Budget Media Campaign
- Media Strategy for Regional Brand Development
- Media Strategy for National Brand Development
- Data & Analytics
- Platinum
- Social Platform Analytics
- Social User Analytics
- Data Mining - Audience Association and Clustering Analysis
- Data Storytelling
- Personalisation
- Single Customer View at Scale
- Multiple Data Sourcing/Merging
- Analytics Innovation
- Business Intelligence (BI)
- Data Visualisation
- Geo Database Application
- Innovative use of Data Technology
- Effectiveness
- 2013
- A01. Beverages (non-alcoholic & alcoholic)
- A03. Home Furnishing, Appliances, Maintenance & Household Products
- A04. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- A07. Cars & Automotive Services
- A08. Travel, Entertainment, Leisure & Retail (Including E-Commerce & Restaurants)
- A09. Financial Services, Commercial Public Services, Business Products & Services
- A11. Corporate Image & Information
- A12. Charities, Public Health & Safety & Public Awareness Messages
- B01. Most Innovative Use of Media
- B02. Most Effective Use of Branded Content
- B03. Most Effective Use of Sponsorship and Event Marketing
- B04. Most Effective Use of Public Relations
- B05. Most Effective Use of Eco / Green Marketing
- B06. Most Effective Use of Social Media Marketing
- B07. Most Effective Use of Digital Media
- B08. Most Effective Use of Technology
- B09. Best Small Budget Marketing Campaign
- B11. Best Non-traditional Thinking / Non-advertising Idea
- B12. Best Marketing Campaign for Regional Brand Development
- B13. Best Marketing Campaign for National Brand Development
- B14. Best Insights / Strategic Thinking
- B15. Best Sustained Success
- B16. Best Integrated Marketing Campaign
- NETWORK OF THE YEAR - BBDO
- AGENCY OF THE YEAR - CLEMENGER BBDO MELBOURNE
- 2012
- Platinum Award
- A. Best integrated marketing campaign
- B. Most effective use of advertising
- C. Most effective use of direct marketing
- D. Most effective use of interactive marketing
- E. Most innovative use of media
- G. Best marketing campaign for national brand development
- H. Best brand loyalty marketing campaign
- I. Best sustained success
- J. Most effective use of branded content
- K. Most effective use of sponsorship and event marketing
- L. Most effective use of product design and packaging
- M. Most effective use of public relations
- N. Best small budget marketing campaign
- O. Best insights / strategic thinking
- P. Best ideas
- Q. Most effective use of eco / green marketing
- 2011
- Platinum Award
- A. Best integrated marketing campaign
- B. Most effective use of advertising
- C. Most effective use of direct marketing
- D. Most effective use of interactive marketing
- E. Most innovative use of media
- F. Best marketing campaign for regional brand development
- G. Best marketing campaign for national brand development
- H. Best brand loyalty marketing campaign
- I. Best sustained success
- J. Most effective use of branded content
- K. Most effective use of sponsorship and event marketing
- L. Most effective use of product design and packaging
- M. Most effective use of public relations
- N. Best small budget marketing campaign
- O. Best insights / strategic thinking
- P. Best ideas
- Q. Most effective use of eco / green marketing
Charities, Public Health & Safety, and Public Awareness Messages
| Bronze |
CAMPAIGN
A for Anthem
AGENCY
Ogilvy & Mather
CLIENT
The Akanksha Foundation
BRAND
The Akanksha Foundation
DETAILS
A bigger problem than illiteracy? Getting a non-altruistic society to lend a hand. ‘Akanksha', an education NGO needed quality teachers and substantial applicants but at Zero Media Budgets. How do we compel interested but dormant TG to apply?
For inspiration, we went back to the product- Akanksha Kids! They taught us something - that most Indians didn't know-the meaning of our national anthem! The execution was an online video that was so endearing that TV channels aired it for free. Teacher applications at Akanksha increased by 80%.
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