Charities, Public Health & Safety & Public Awareness Messages

The Shortlist
CAMPAIGN
Breast Cream
AGENCY
Colenso BBDO
CLIENT
New Zealand Breast Cancer Foundation
BRAND
New Zealand Breast Cancer Foundation
DETAILS
The sooner you are able to identify the early signs of cancer, the higher your chances of surviving. Yet currently only women over the age of 40 are offered a mammogram, and according to research, 70% of New Zealand women don’t check themselves regularly.
 
Breast Cream is just a simple moisturiser, but applying it regularly is a very effective way to look and feel for any lumps, bumps or changes that might be signs of cancer – simply put, it is a moisturiser that can help fight cancer (through building good habits and maximising the chance of an early discovery of any changes that should be checked by a doctor).
 
The media strategy was to get people that women would listen to, to create, to try and recommend the product. Skinfood, a respected, natural skin company were approached to create the product and then sell it on their website. While Beauty bloggers tried and reviewed the products, lending their endrosement and credibility to the product launch. The charitable nature of the product meant that the media spend was $0.
 
This love for the product has so far helped us reach an audience of 1.15 million.
 
The cream flew off the shelves, with all $10,000 products sold (raising $20,000 for the New Zealand Breast Cancer Foundation to enable education, innovative research and support for women with breast cancer.
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters