Charities, Public Health & Safety & Public Awareness Messages

It is near impossible to stay top-of-mind outside of annual appeal stunts in this cluttered charity climate. So the Leukaemia Blood Cancer Foundation New Zealand integrated their brand into people’s daily browsing habits through an LBC branded, search homepage. 

 

This little innovation created a way for Kiwi’s to donate to the charity without spending a cent by selling to on-site advertising. But to get Kiwis to embrace this concept we needed to overcome their avoidance reflexes toward charity by piquing their interest with all the kinds of weird things the search for one the internet.