Cars & Automotive Services

The Shortlist
CAMPAIGN
911 Birthday Song
AGENCY
Fred & Farid Shanghai
CLIENT
Porsche (China) Motors
BRAND
Porsche 911
DETAILS
CAMPAIGN SUMMARY
In 2013, the Porsche 911 is celebrating its 50th anniversary. This iconic car model made its debut at the IAA Frankfurt Auto Show in 1963, where it began its journey to inspire the sports car world. We took this memorable moment and start a series of new brand image campaigns. Through an introduction of the 911 history, we displayed the outstanding performance of Porsche and the unique sports car culture we create. This campaign is to strengthen awareness of Porsche as a sports car maker.

OTHER CREDIT AGENCY
RSA FILMS ASIA (Production Company)
Partners
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