Cars & Automotive Services

Bronze
CAMPAIGN
The Xtreme Delivery
AGENCY
TBWAHAKUHODO Inc.
CLIENT
Nissan Motor Co. Ltd
BRAND
NISSAN X-TRAIL
DETAILS
"Xtreme Delivery" is a unique service that delivered fresh hot pizzas to extreme locations that only NISSAN X-TRAIL would dare go to.  It's a new form of outdoor media disguised under a food delivery service. This promotion captures the NISSAN X-TRAIL's target insight. Outdoor sports enthusiasts such as snowboarders, climbers and mountaineers are always hungry. The Xtreme Delivery successfully grabbed the hearts of the targets through their stomachs.
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