"Xtreme Delivery" is a unique service that delivered fresh hot pizzas to extreme locations that only NISSAN X-TRAIL would dare go to. It's a new form of outdoor media disguised under a food delivery service. This promotion captures the NISSAN X-TRAIL's target insight. Outdoor sports enthusiasts such as snowboarders, climbers and mountaineers are always hungry. The Xtreme Delivery successfully grabbed the hearts of the targets through their stomachs.