Branded Content

The Shortlist
CAMPAIGN
Kung Fu Noodle Magic
AGENCY
Carat China
CLIENT
Master Kong
BRAND
Master Kong
DETAILS
When your competitors have an established, well-loved product, and your target consumers ignore adverts, how can you capture attention and drive trial?
We needed help. The Kung Fu Noodle Magic campaign shows the impact of collaboration with the right IP.  Coinciding with the launch of Kung Fu Panda 3, lovable leading character Po was a perfect match for the Master Kong.
The co-created content and teaser campaign involved our audience in a ‘kung fu treasure hunt’, scaling the message across integrated media channels ensured success and we took the brand into dominant position with an attributable 7% sales growth.
 
CAMPAIGN
Listerine's Epic Food Adventure
AGENCY
UM Philippines
CLIENT
J&J Philippines
BRAND
Listerine Mouthwash
DETAILS
Listerine’s Epic Food Adventure is the story of a branded video series that redefined the product in the eyes of younger consumers; delivering double-digit sales growth.
We focused on a millennial audience who was becoming more adventurous with food, and had a serious case of FOMEO (fear of missing eating out).
Combining the audience appeal of a major Filipino VJ with a group of real consumers we took our audience on a food adventure around the Philippines. Our video series showed the group trying adventurous local foods; demonstrating how, with Listerine, stronger gums allow you to eat ‘bolder’ food and enjoy more of life.
Knowing how our audience engages with video was key to our success, using different tactics across each video platform to maximize impact.
CAMPAIGN
Visa The Chase
AGENCY
BBDO and Proximity China
CLIENT
Visa
BRAND
Credit Cards
DETAILS
dominance of Chinese-owned payment systems like China Union Pay & Alipay.
 
VISA reversed this downward trajectory by tapping into the power of mobile and location-based travel apps in influencing travellers’ spending behaviour in real time.
 
By deploying compelling mobile content which were delivered at crucial junctions along Chinese tourists’ travel journey, and seamlessly integrating these with unique merchant offers which travellers can use via the same mobile devices, the brand grew 8x FASTER in travel locations which were part of the campaign, and 4x FASTER overall than all the Chinese payment systems combined.
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