When your competitors have an established, well-loved product, and your target consumers ignore adverts, how can you capture attention and drive trial?
We needed help. The Kung Fu Noodle Magic campaign shows the impact of collaboration with the right IP. Coinciding with the launch of Kung Fu Panda 3, lovable leading character Po was a perfect match for the Master Kong.
The co-created content and teaser campaign involved our audience in a ‘kung fu treasure hunt’, scaling the message across integrated media channels ensured success and we took the brand into dominant position with an attributable 7% sales growth.