To sell more Philips Grooming Kits, we had to initiate young men into the art of facial hair. The hair salon is where men are most receptive to suggestions about their looks and open to try something new.
-We transformed the whole established hair cutting ritual into a unique opportunity to introduce and demo our products.
-The highlight of the experience was our low-tech ‘Augmented Reality’ mugs (brought with the salon beverage) that allowed men to experience facial hair without inhibitions in a fun and personal way.
CREDITS OF PEOPLE
Daniel Comar, Regional Executive Creative Director (Asia Pacific), OgilvyAction
Chyi Lin, Executive Creative Director, OgilvyAction
James Lei, Assistant Art Director, OgilvyAction
Julia Ou, Group Account Director. OgilvyAction
Vincent Chang, Associate Planning Director, OgilvyAction
Joanne Mei, Account Executive, OgilvyAction
Jack Wu, Production Manager, OgilvyAction
Peggy Chou, Production Specialist, OgilvyAction