ORBIS are an international charity on a mission to eradicate curable blindness around the world.
They operate a modified DC-10 aircraft, which functions as a “flying eye hospital”, treating patients in developing countries. Volunteer pilots and doctors fly around the world giving sight-saving treatments to those who would otherwise live their lives in darkness.
In 2012 we were presented with the ultimate challenge. For 2 years running a communications strategy of empathy had helped ORBIS achieve exceptional growth in donations. We needed to repeat our success, this time with even greater urgency, to help ORBIS equip a new flying hospital.
Creativity is born of challenge and opportunity. We rose to the challenge, identified a unique opportunity and created an idea that surprised everyone, pushing donations to an all-time high of HK$ 2.9million (at the time of writing) and smashing 2011’s record by a staggering 55% against a depressed HK donation market.
CREDITS OF PEOPLE
Simon Handford, Executive Creative Director
Sandy Chan, Executive Creative Director
Alvin Lim, Creative Director
Jason Pan, Art Directo
Sonny Tjahjadi, Art Director
Richard Sorensen, Associate CD / Copywriter
Matthew Leem, Business Director
Paul Lam, Associate Account Director
Olivia Paul, Account Executive
Aaron Fischer, Account Executive