Conventionally, marketers think that increase in media spends leads to increase in market share. However, this doesn’t account for the impact of competitor’s media spends on our market share. The biggest worry is anticipating competition’s media spends. We have used Game Theory to create a system, which will help us estimate competition’s media spends accurately.
We think our model is a game changer because:
· Current systems for market share estimations do not factor for competition. Using Game Theory, we created a model that factors in competition spends and predicts their reaction too.
· Our model can help us plan optimal budget basis competition reactions
· Our model works with 90% accuracy