A12. Charities, Public Health & Safety & Public Awareness Messages

Bronze
CAMPAIGN
Old Parts For New
AGENCY
Project ORBIS International / Ogilvy & Mather Group
CLIENT
Project ORBIS International
BRAND
Project ORBIS International
DETAILS
CAMPAIGN SUMMARY
ORBIS are an international charity on a mission to eradicate curable blindness around the world.
They operate a modified DC-10 aircraft, which functions as a "flying eye hospital", treating patients in developing countries. Volunteer pilots and doctors fly around the world giving sight-saving treatments to those who would otherwise live their lives in darkness.
In 2012 we were presented with the ultimate challenge. For 2 years running a communications strategy of empathy had helped ORBIS achieve exceptional growth in donations. We needed to repeat our success, this time with even greater urgency, to help ORBIS equip a new flying hospital.
Creativity is born of challenge and opportunity.
We rose to the challenge, identified a unique opportunity and created an idea that surprised everyone, pushing donations to an all-time high of HK$ 2.9million and smashing 2011's record by a staggering 55% against a depressed HK donation market.

CREDITS OF PEOPLE
Executive Creative Director: Simon Handford
Executive Creative Director: Sandy Chan
Creative Director: Alvin Lim
Art Director: Jason Pan
Art Director: Sonny Tjahjadi
Associate CD / Copywriter: Richard Sorensen
Business Director: Matthew Leem
Associate Account Director: Paul Lam
Account Executive: Olivia Paul
Account Executive: Aaron Fischer
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters