A03. Home Furnishing, Appliances, Maintenance & Household Products

Gold
CAMPAIGN
The 2012 IKEA Catalogue - A Roommate Worth Having
AGENCY
303Lowe
CLIENT
IKEA Western Australia and South Australia
BRAND
IKEA Catalogue
DETAILS
CAMPAIGN SUMMARY
The IKEA catalogue - key to IKEA's sales success.
With recall and retention slumping to record lows, a tough retail market and a reclusive shopper, something special was needed to excite and engage West and South Australians about the 2012 IKEA Catalogue.
Introducing the first catalogue that pays to be in your home by renting the space it occupies. A compelling idea that was not only a unique new way to market the catalogue, but provided a platform to allow IKEA to encourage interaction with the catalogue year round - all while pushing the IKEA catalogue right to the front of people's minds and smashing business and sales targets on the way.

CREDITS OF PEOPLE
Mike Sequeira – Art Director - 303Lowe
Davood Tabeshfar – Copywriter - 303Lowe
Darren Borrino – Senior Art Director - 303Lowe
Stuart Turner – Senior Copywriter - 303Lowe
Richard Berney – Creative Director - 303Lowe
Simon Langley – Executive Creative Director - 303Lowe
Helen King – Designer - 303Lowe
Holly Kemp – Producer - 303Lowe
Michelle Vickerstaff – Digital Producer - 303Lowe
Aaron Collyer – Technical Director - 303Lowe
Nigel Richardson – Marketing Manager - IKEA
Natalie Chalmers – Advertising Manager – IKEA
Al Taylor – Team Leader/Planner – 303Lowe
Jane Orchard – Group Business Director – 303Lowe
Kate Somerford – Business Manager – 303Lowe
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