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SHORTLIST 2019
Home
The Awards
Academy
2019 Jury
Past Winners
Gallery
2018
NETWORK OF THE YEAR
EFFECTIVENESS 2018
AGENCY OF THE YEAR
PLATINUM
EFP01. Non-Alcoholic Beverages
EFP02. Alcoholic Beverages & Tobacco
EFP03. Food Products
EFP04. Home Furnishing, Appliances, Maintenance & Household Products
EFP05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EFP06. Other Consumer Products
EFP07. Carts & Automotive Services
EFP08. Lifestyle
EFP09. Financial, Commercial, Business Products & Services
EFP10. Publications & Media
EFP11. Corporate Image & Information
EFP12. Charities, Public Health & Safety & Public Awareness Messages
EFS01. Innovative Use of Media
EFS02. Branded Content
EFS03. Sponsorship & Event Marketing
EFS04. Insights / Strategic Thinking
EFS05. Small Budget Marketing Campaign
EFS06. Marketing Campaign for Regional Brand Development
EFS07. Marketing Campaign for National Brand Development
EFS08. Sustained Success
EFS09. Integrated Marketing Campaign
DIGITAL STRATEGY 2018
AGENCY OF THE YEAR
DSP01. Non-Alcohol Beverages
DSP02. Alcohol Beverages & Tobacco
DSP03. Food Products
DSP04. Home Furnishing, Appliances, Maintenance & Household Products
DSP05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
DSP06. Other Consumer Products
DSP07. Cars & Automotive Services
DSP08. Lifestyle
DSP09, Financial, Commercial, Business Products & Services
DSP10. Publications & Media
DSP11. Corporate Image & Information
DSP12. Charities, Public Health & Safety & Public Awareness Messages
DSS01. Search
DSS02. Website & Microsites
DSS03. Mobile
DSS04. Gaming
DSS05. Video
DSS06. Social
DSS07. Online Content (excl.Video Content)
DSS08. Other Digital Solutions
DSS09. Digital innovation
DSS10. Digitally Integrated Campaign
MEDIA STRATEGY 2018
AGENCY OF THE YEAR
PLATINUM
MSP01. Non-Alcoholic Beverages
MSP02. Alcoholic Beverages & Tobacco
MSP03. Food Products
MSP04. Home Furnishing, Appliances, Maintenance & Household Products
MSP05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
MSP06. Other Consumer Products
MSP07. Cars & Automotive Services
MSP08. Lifestyle
MSP09. Financial, Commercial, Business Products & Services
MSP10. Publications & Media
MSP11. Corporate Image & Information
MSP12. Charities, Public Health & Safety & Public Awareness Messages
MSS01. Branded Content
MSS02. Sponsorship & Event Marketing
MSS03. Digital Media
MSS04. Mobile
MSS05. Social
MSS06. Media Innovation
MSS07. Integrated Use of Media
MSS08. Small Budget Media Campaign
MSS09. Media Strategy for Regional Brand Development
MSS10. Media Strategy for National Brand Development
DATA & ANALYTICS 2018
PLATINUM
DAA01. Web Analytics
DAA02. Social Analytics
DAA03. Data Mining
DAS01. Audience Segmentation
DAS02. Response / Real Time Data
DAS03. Data Storytelling
DAS04. Personalisation
DAS05. Single Customer View at Scale
DAS06. Multiple Data Sourcing / Merging
DAU01. Analytics Innovation
DAU02. Database Application
DAU03. Customer Intelligence
DAU04. Business Intelligence
DAU05. Data Visualisation
DAU06. Innovative Use of Data Technology
e-COMMERCE 2018
PLATINUM
ECP01.Retail
ECP02. Finance
ECP03. Electronics
ECP04. Pharmaceutical, Health & Beauty
ECP05. Travel, Entertainment & Leisure
ECP06. Telecommunications
ECP07. Other e-Commerce
ECS01. User Experience
ECS02. Innovation
ECS03. Payment System
ECS04. Mobile & Apps
ECS05. Data
2017
NETWORK OF THE YEAR
EFFECTIVENESS
AGENCY OF THE YEAR
Non-Alcoholic Beverages
Food Products
Home Furnishing, Appliances, Maintenance & Household Products
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Other Consumer Products including durable goods
Cars & Automotive Services
Lifestyle
Financial Services, Commercial Public Services, Business Products & Services
Corporate Image & Information
Charities, Public Health & Safety and Public Awareness Messages
Innovative Use of Media
Branded Content
Sponsorship & Event Marketing
Insights / Strategic Thinking
Small Budget Marketing Campaign
Marketing Campaign for National Brand Development
Sustained Success
Integrated Marketing Campaign
DIGITAL STRATEGY
PLATINUM
AGENCY OF THE YEAR
Non-Alcoholic Beverages
Food Products
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Other Consumer Products including durable goods
Cars & Automotive Services
Lifestyle
Financial Services, Commercial Public Services, Business Products & Services
Charities, Public Health & Safety and Public Awareness Messages
Search
Website & Microsites
Mobile (including Apps)
Video
Social
Online Content (excluding Video Content)
Other Digital Solutions
Digital Innovation
Digitally Integrated Campaign
MEDIA STRATEGY
AGENCY OF THE YEAR
Food Products
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Other Consumer Products including durable goods
Cars & Automotive Services
Lifestyle
Financial Services, Commercial Public Services, Business Products & Services
Charities, Public Health & Safety and Public Awareness Messages
Branded Content
Sponsorship & Event Marketing
Digital Media
Mobile
Social
Media Innovation
Integrated Use of Media
Small Budget Media Campaign
Media Strategy for National Brand Development
DATA & ANALYTICS
AGENCY OF THE YEAR
Analytics Innovation
Audience Segmentation
Business Intelligence
Customer Intelligence
Data Mining (Audience Association & Clustering Analysis)
Data Storytelling
Multiple Data Sourcing / Merging
Personalisation
Response / Real-Time Data
Single Customer View at Scale
Social Analytics
e-COMMERCE
PLATINUM
Data
Finance
Innovation
Retail
User Experience
2016
Effectiveness
Agency of the Year
Alcoholic Beverages & Tobacco
Branded Content
Cars & Automotive Services
Charities, Public Health & Safety, and Public Awareness Messages
Corporate Image & Information
Financial Services, Commercial Public Services, Business Products & Services
Food Products
Home Furnishing, Appliances, Maintenance & Household Products
Innovative Use of Media
Insights / Strategic Thinking
Integrated Marketing Campaign
Lifestyle
Marketing Campaign for National Brand Development
Marketing Campaign for Regional Brand Development
Non-Alcoholic Beverages
Other Consumer Products (including durable goods)
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Publications & Media
Small Budget Marketing Campaign
Sponsorship & Event Marketing
Sustained Success
Digital Strategy
Agency of the Year
Charities, Public Health, Safety & Public Awareness Messages
Corporate Image & Information
Digital Innovation
Digitally Integrated Campaign
Financial Services, Commercial Public Services, Business Products & Services
Food Products
Home Furnishing, Appliances, Maintenance & Household Products
Lifestyle
Mobile (including Apps)
Non-Alcoholic Beverages
Online Content (excluding Video Content)
Other Consumer Products (including durable goods)
Other Digital Solutions
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Search
Social
Video
Media Strategy
Agency of the Year
Branded Content
Alcoholic Beverages & Tobacco
Cars & Automotive Services
Charities, Public Health, Safety & Public Awareness Messages
Digital Media
Financial Services, Commercial Public Services, Business Products & Services
Food Products
Home Furnishing, Appliances, Maintenance & Household Products
Integrated Use of Media
Lifestyle
Media Innovation
Media Strategy for National Brand Development
Mobile
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Small Budget Media Campaign
Sponsorship & Event Marketing
Social
Data & Analytics
Platinum
Analytics innovation
Audience Segmentation
Business Intelligence (BI)
Customer Intelligence (CI)
Data Mining - Audience Association and Clustering Analysis
Data Storytelling
Innovative Use of Data Technology
Multiple Data Sourcing / Merging
Personalisation
Response / Real Time Data
Single Customer View at Scale
Social Analytics
e-Commerce
Platinum
Retail (incl. Fashion, Food & Beverage, consumable products & durable goods)
Travel, Entertainment & Leisure
User Experience
Innovation
Payment System
Mobile & Apps
2015
Effectiveness
Agency of the Year
Non-Alcoholic Beverages
Alcoholic Beverages & Tobacco
Food Products
Home Furnishing, Appliances, Maintenance & Household Products
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Other Consumer Products (Including Durable Goods)
Cars & Automotive Services
Lifestyle
Financial Services, Commercial Public Services, Business Products & Services
Publications & Media
Corporate Image & Information
Charities, Public Health & Safety & Public Awareness Messages
Innovative Use of Media
Branded Content
Sponsorship and Event Marketing
Insights / Strategic Thinking
Small Budget Marketing Campaign
Marketing Campaign for National Brand Development
Sustained Success
Integrated Marketing Campaign
Digital Strategy
Agency of the Year
Non-Alcoholic Beverages
Alcoholic Beverages & Tobacco
Food Products
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Other Consumer Products (Including Durable Goods)
Cars & Automotive Services
Lifestyle
Financial Services, Commercial Public Services, Business Products & Services
Publications & Media
Charities, Public Health & Safety & Public Awareness Messages
Search
Website & Microsites
Mobile (including Apps)
Gaming
Video
Social
Online Content (excluding Video Content)
Other Digital Solutions
Digital Innovation
Digitally Integrated Campaign
Media Strategy
Agency of the Year
Non-Alcoholic Beverages
Alcoholic Beverages & Tobacco
Food Products
Home Furnishing, Appliances, Maintenance & Household Products
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Other Consumer Products (Including Durable Goods)
Cars & Automotive Services
Lifestyle
Financial Services, Commercial Public Services, Business Products & Services
Publications & Media
Corporate Image & Information
Charities, Public Health & Safety & Public Awareness Messages
Branded Content
Sponsorship and Event Marketing
Digital Media
Mobile
Social
Media Innovation
Integrated Use of Media
Small Budget Media Campaign
Media Strategy for National Brand Development
Data & Analytics
Web Analytics
Social Analytics
Data Mining - Audience Association and Clustering Analysis
Audience Segmentation
Response/Real Time Data
Data Storytelling
Personalisation
Single Customer View at Scale
Multiple Data Sourcing/Merging
Analytics Innovation
Database Application
Customer Intelligence
Business Intelligence
Innovative use of Data Technology
e-Commerce
Retail (Including Fashion, Food and Beverage, Consumable Products and Durable Goods)
Finance (Including Financial Services, Commercial Public Services Business Products and Services)
Pharmaceutical, Health and Beauty (Including Cosmetics and Toiletries)
User Experience
Innovation
2014
Effectiveness
Agency of the Year
Platinum
Beverages (Non-Alcoholic & Alcoholic)
Food Products
Home Furnishing, Appliances, Maintenance & Household Products
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Other Consumer Products (Including Durable Goods)
Cars & Automotive Services
Travel, Entertainment, Leisure& Retail, (Including E-Commerce & Restaurants)
Financial Services, Commercial Public Services, Business Products & Services
Publications & Media
Corporate Image & Information
Charities, Public Health & Safety & Public Awareness Messages
Innovative Use of Media
Branded Content
Sponsorship and Event Marketing
Insights / Strategic Thinking
Small Budget Marketing Campaign
Marketing Campaign for Regional Brand Development
Marketing Campaign for National Brand Development
Sustained Success
Integrated Marketing Campaign
Digital Strategy
Agency of the Year
Beverages (Non-Alcoholic & Alcoholic)
Food Products
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Other Consumer Products (Including Durable Goods)
Cars & Automotive Services
Travel, Entertainment, Leisure& Retail, (Including E-Commerce & Restaurants)
Financial Services, Commercial Public Services, Business Products & Services
Publications & Media
Corporate Image & Information
Charities, Public Health & Safety & Public Awareness Messages
Search
Website & Microsites
Display, Banners and Other Rich Media
Mobile (including Apps)
Gaming
Video
Social
Online Content
Other Digital Solutions
Digital Innovation
Integrated Campaign
Media Strategy
Agency of the Year
Media Strategy - Platinum
Beverages (Non-Alcoholic & Alcoholic)
Food Products
Home Furnishing, Appliances, Maintenance & Household Products
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Other Consumer Products (Including Durable Goods)
Cars & Automotive Services
Travel, Entertainment, Leisure& Retail, (Including E-Commerce & Restaurants)
Financial Services, Commercial Public Services, Business Products & Services
Publications & Media
Corporate Image & Information
Charities, Public Health & Safety & Public Awareness Messages
Branded Content
Sponsorship and Event Marketing
Digital Media
Mobile
Social
Media Innovation
Integrated Use of Media
Small Budget Media Campaign
Media Strategy for Regional Brand Development
Media Strategy for National Brand Development
Data & Analytics
Platinum
Social Platform Analytics
Social User Analytics
Data Mining - Audience Association and Clustering Analysis
Data Storytelling
Personalisation
Single Customer View at Scale
Multiple Data Sourcing/Merging
Analytics Innovation
Business Intelligence (BI)
Data Visualisation
Geo Database Application
Innovative use of Data Technology
2013
A01. Beverages (non-alcoholic & alcoholic)
A03. Home Furnishing, Appliances, Maintenance & Household Products
A04. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
A07. Cars & Automotive Services
A08. Travel, Entertainment, Leisure & Retail (Including E-Commerce & Restaurants)
A09. Financial Services, Commercial Public Services, Business Products & Services
A11. Corporate Image & Information
A12. Charities, Public Health & Safety & Public Awareness Messages
B01. Most Innovative Use of Media
B02. Most Effective Use of Branded Content
B03. Most Effective Use of Sponsorship and Event Marketing
B04. Most Effective Use of Public Relations
B05. Most Effective Use of Eco / Green Marketing
B06. Most Effective Use of Social Media Marketing
B07. Most Effective Use of Digital Media
B08. Most Effective Use of Technology
B09. Best Small Budget Marketing Campaign
B11. Best Non-traditional Thinking / Non-advertising Idea
B12. Best Marketing Campaign for Regional Brand Development
B13. Best Marketing Campaign for National Brand Development
B14. Best Insights / Strategic Thinking
B15. Best Sustained Success
B16. Best Integrated Marketing Campaign
NETWORK OF THE YEAR - BBDO
AGENCY OF THE YEAR - CLEMENGER BBDO MELBOURNE
2012
Platinum Award
A. Best integrated marketing campaign
B. Most effective use of advertising
C. Most effective use of direct marketing
D. Most effective use of interactive marketing
E. Most innovative use of media
G. Best marketing campaign for national brand development
H. Best brand loyalty marketing campaign
I. Best sustained success
J. Most effective use of branded content
K. Most effective use of sponsorship and event marketing
L. Most effective use of product design and packaging
M. Most effective use of public relations
N. Best small budget marketing campaign
O. Best insights / strategic thinking
P. Best ideas
Q. Most effective use of eco / green marketing
2011
Platinum Award
A. Best integrated marketing campaign
B. Most effective use of advertising
C. Most effective use of direct marketing
D. Most effective use of interactive marketing
E. Most innovative use of media
F. Best marketing campaign for regional brand development
G. Best marketing campaign for national brand development
H. Best brand loyalty marketing campaign
I. Best sustained success
J. Most effective use of branded content
K. Most effective use of sponsorship and event marketing
L. Most effective use of product design and packaging
M. Most effective use of public relations
N. Best small budget marketing campaign
O. Best insights / strategic thinking
P. Best ideas
Q. Most effective use of eco / green marketing
NETWORK OF THE YEAR
Campaign title
Agency name
Advertiser
Winner
NETWORK OF THE YEAR
MINDSHARE
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