- 2018
- NETWORK OF THE YEAR
- EFFECTIVENESS 2018
- AGENCY OF THE YEAR
- PLATINUM
- EFP01. Non-Alcoholic Beverages
- EFP02. Alcoholic Beverages & Tobacco
- EFP03. Food Products
- EFP04. Home Furnishing, Appliances, Maintenance & Household Products
- EFP05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- EFP06. Other Consumer Products
- EFP07. Carts & Automotive Services
- EFP08. Lifestyle
- EFP09. Financial, Commercial, Business Products & Services
- EFP10. Publications & Media
- EFP11. Corporate Image & Information
- EFP12. Charities, Public Health & Safety & Public Awareness Messages
- EFS01. Innovative Use of Media
- EFS02. Branded Content
- EFS03. Sponsorship & Event Marketing
- EFS04. Insights / Strategic Thinking
- EFS05. Small Budget Marketing Campaign
- EFS06. Marketing Campaign for Regional Brand Development
- EFS07. Marketing Campaign for National Brand Development
- EFS08. Sustained Success
- EFS09. Integrated Marketing Campaign
- DIGITAL STRATEGY 2018
- AGENCY OF THE YEAR
- DSP01. Non-Alcohol Beverages
- DSP02. Alcohol Beverages & Tobacco
- DSP03. Food Products
- DSP04. Home Furnishing, Appliances, Maintenance & Household Products
- DSP05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- DSP06. Other Consumer Products
- DSP07. Cars & Automotive Services
- DSP08. Lifestyle
- DSP09, Financial, Commercial, Business Products & Services
- DSP10. Publications & Media
- DSP11. Corporate Image & Information
- DSP12. Charities, Public Health & Safety & Public Awareness Messages
- DSS01. Search
- DSS02. Website & Microsites
- DSS03. Mobile
- DSS04. Gaming
- DSS05. Video
- DSS06. Social
- DSS07. Online Content (excl.Video Content)
- DSS08. Other Digital Solutions
- DSS09. Digital innovation
- DSS10. Digitally Integrated Campaign
- MEDIA STRATEGY 2018
- AGENCY OF THE YEAR
- PLATINUM
- MSP01. Non-Alcoholic Beverages
- MSP02. Alcoholic Beverages & Tobacco
- MSP03. Food Products
- MSP04. Home Furnishing, Appliances, Maintenance & Household Products
- MSP05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- MSP06. Other Consumer Products
- MSP07. Cars & Automotive Services
- MSP08. Lifestyle
- MSP09. Financial, Commercial, Business Products & Services
- MSP10. Publications & Media
- MSP11. Corporate Image & Information
- MSP12. Charities, Public Health & Safety & Public Awareness Messages
- MSS01. Branded Content
- MSS02. Sponsorship & Event Marketing
- MSS03. Digital Media
- MSS04. Mobile
- MSS05. Social
- MSS06. Media Innovation
- MSS07. Integrated Use of Media
- MSS08. Small Budget Media Campaign
- MSS09. Media Strategy for Regional Brand Development
- MSS10. Media Strategy for National Brand Development
- DATA & ANALYTICS 2018
- PLATINUM
- DAA01. Web Analytics
- DAA02. Social Analytics
- DAA03. Data Mining
- DAS01. Audience Segmentation
- DAS02. Response / Real Time Data
- DAS03. Data Storytelling
- DAS04. Personalisation
- DAS05. Single Customer View at Scale
- DAS06. Multiple Data Sourcing / Merging
- DAU01. Analytics Innovation
- DAU02. Database Application
- DAU03. Customer Intelligence
- DAU04. Business Intelligence
- DAU05. Data Visualisation
- DAU06. Innovative Use of Data Technology
- e-COMMERCE 2018
- 2017
- NETWORK OF THE YEAR
- EFFECTIVENESS
- AGENCY OF THE YEAR
- Non-Alcoholic Beverages
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products including durable goods
- Cars & Automotive Services
- Lifestyle
- Financial Services, Commercial Public Services, Business Products & Services
- Corporate Image & Information
- Charities, Public Health & Safety and Public Awareness Messages
- Innovative Use of Media
- Branded Content
- Sponsorship & Event Marketing
- Insights / Strategic Thinking
- Small Budget Marketing Campaign
- Marketing Campaign for National Brand Development
- Sustained Success
- Integrated Marketing Campaign
- DIGITAL STRATEGY
- PLATINUM
- AGENCY OF THE YEAR
- Non-Alcoholic Beverages
- Food Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products including durable goods
- Cars & Automotive Services
- Lifestyle
- Financial Services, Commercial Public Services, Business Products & Services
- Charities, Public Health & Safety and Public Awareness Messages
- Search
- Website & Microsites
- Mobile (including Apps)
- Video
- Social
- Online Content (excluding Video Content)
- Other Digital Solutions
- Digital Innovation
- Digitally Integrated Campaign
- MEDIA STRATEGY
- AGENCY OF THE YEAR
- Food Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products including durable goods
- Cars & Automotive Services
- Lifestyle
- Financial Services, Commercial Public Services, Business Products & Services
- Charities, Public Health & Safety and Public Awareness Messages
- Branded Content
- Sponsorship & Event Marketing
- Digital Media
- Mobile
- Social
- Media Innovation
- Integrated Use of Media
- Small Budget Media Campaign
- Media Strategy for National Brand Development
- DATA & ANALYTICS
- AGENCY OF THE YEAR
- Analytics Innovation
- Audience Segmentation
- Business Intelligence
- Customer Intelligence
- Data Mining (Audience Association & Clustering Analysis)
- Data Storytelling
- Multiple Data Sourcing / Merging
- Personalisation
- Response / Real-Time Data
- Single Customer View at Scale
- Social Analytics
- e-COMMERCE
- 2016
- Effectiveness
- Agency of the Year
- Alcoholic Beverages & Tobacco
- Branded Content
- Cars & Automotive Services
- Charities, Public Health & Safety, and Public Awareness Messages
- Corporate Image & Information
- Financial Services, Commercial Public Services, Business Products & Services
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Innovative Use of Media
- Insights / Strategic Thinking
- Integrated Marketing Campaign
- Lifestyle
- Marketing Campaign for National Brand Development
- Marketing Campaign for Regional Brand Development
- Non-Alcoholic Beverages
- Other Consumer Products (including durable goods)
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Publications & Media
- Small Budget Marketing Campaign
- Sponsorship & Event Marketing
- Sustained Success
- Digital Strategy
- Agency of the Year
- Charities, Public Health, Safety & Public Awareness Messages
- Corporate Image & Information
- Digital Innovation
- Digitally Integrated Campaign
- Financial Services, Commercial Public Services, Business Products & Services
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Lifestyle
- Mobile (including Apps)
- Non-Alcoholic Beverages
- Online Content (excluding Video Content)
- Other Consumer Products (including durable goods)
- Other Digital Solutions
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Search
- Social
- Video
- Media Strategy
- Agency of the Year
- Branded Content
- Alcoholic Beverages & Tobacco
- Cars & Automotive Services
- Charities, Public Health, Safety & Public Awareness Messages
- Digital Media
- Financial Services, Commercial Public Services, Business Products & Services
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Integrated Use of Media
- Lifestyle
- Media Innovation
- Media Strategy for National Brand Development
- Mobile
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Small Budget Media Campaign
- Sponsorship & Event Marketing
- Social
- Data & Analytics
- Platinum
- Analytics innovation
- Audience Segmentation
- Business Intelligence (BI)
- Customer Intelligence (CI)
- Data Mining - Audience Association and Clustering Analysis
- Data Storytelling
- Innovative Use of Data Technology
- Multiple Data Sourcing / Merging
- Personalisation
- Response / Real Time Data
- Single Customer View at Scale
- Social Analytics
- e-Commerce
- Effectiveness
- 2015
- Effectiveness
- Agency of the Year
- Non-Alcoholic Beverages
- Alcoholic Beverages & Tobacco
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products (Including Durable Goods)
- Cars & Automotive Services
- Lifestyle
- Financial Services, Commercial Public Services, Business Products & Services
- Publications & Media
- Corporate Image & Information
- Charities, Public Health & Safety & Public Awareness Messages
- Innovative Use of Media
- Branded Content
- Sponsorship and Event Marketing
- Insights / Strategic Thinking
- Small Budget Marketing Campaign
- Marketing Campaign for National Brand Development
- Sustained Success
- Integrated Marketing Campaign
- Digital Strategy
- Agency of the Year
- Non-Alcoholic Beverages
- Alcoholic Beverages & Tobacco
- Food Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products (Including Durable Goods)
- Cars & Automotive Services
- Lifestyle
- Financial Services, Commercial Public Services, Business Products & Services
- Publications & Media
- Charities, Public Health & Safety & Public Awareness Messages
- Search
- Website & Microsites
- Mobile (including Apps)
- Gaming
- Video
- Social
- Online Content (excluding Video Content)
- Other Digital Solutions
- Digital Innovation
- Digitally Integrated Campaign
- Media Strategy
- Agency of the Year
- Non-Alcoholic Beverages
- Alcoholic Beverages & Tobacco
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products (Including Durable Goods)
- Cars & Automotive Services
- Lifestyle
- Financial Services, Commercial Public Services, Business Products & Services
- Publications & Media
- Corporate Image & Information
- Charities, Public Health & Safety & Public Awareness Messages
- Branded Content
- Sponsorship and Event Marketing
- Digital Media
- Mobile
- Social
- Media Innovation
- Integrated Use of Media
- Small Budget Media Campaign
- Media Strategy for National Brand Development
- Data & Analytics
- Web Analytics
- Social Analytics
- Data Mining - Audience Association and Clustering Analysis
- Audience Segmentation
- Response/Real Time Data
- Data Storytelling
- Personalisation
- Single Customer View at Scale
- Multiple Data Sourcing/Merging
- Analytics Innovation
- Database Application
- Customer Intelligence
- Business Intelligence
- Innovative use of Data Technology
- e-Commerce
- Effectiveness
- 2014
- Effectiveness
- Agency of the Year
- Platinum
- Beverages (Non-Alcoholic & Alcoholic)
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products (Including Durable Goods)
- Cars & Automotive Services
- Travel, Entertainment, Leisure& Retail, (Including E-Commerce & Restaurants)
- Financial Services, Commercial Public Services, Business Products & Services
- Publications & Media
- Corporate Image & Information
- Charities, Public Health & Safety & Public Awareness Messages
- Innovative Use of Media
- Branded Content
- Sponsorship and Event Marketing
- Insights / Strategic Thinking
- Small Budget Marketing Campaign
- Marketing Campaign for Regional Brand Development
- Marketing Campaign for National Brand Development
- Sustained Success
- Integrated Marketing Campaign
- Digital Strategy
- Agency of the Year
- Beverages (Non-Alcoholic & Alcoholic)
- Food Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products (Including Durable Goods)
- Cars & Automotive Services
- Travel, Entertainment, Leisure& Retail, (Including E-Commerce & Restaurants)
- Financial Services, Commercial Public Services, Business Products & Services
- Publications & Media
- Corporate Image & Information
- Charities, Public Health & Safety & Public Awareness Messages
- Search
- Website & Microsites
- Display, Banners and Other Rich Media
- Mobile (including Apps)
- Gaming
- Video
- Social
- Online Content
- Other Digital Solutions
- Digital Innovation
- Integrated Campaign
- Media Strategy
- Agency of the Year
- Media Strategy - Platinum
- Beverages (Non-Alcoholic & Alcoholic)
- Food Products
- Home Furnishing, Appliances, Maintenance & Household Products
- Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- Other Consumer Products (Including Durable Goods)
- Cars & Automotive Services
- Travel, Entertainment, Leisure& Retail, (Including E-Commerce & Restaurants)
- Financial Services, Commercial Public Services, Business Products & Services
- Publications & Media
- Corporate Image & Information
- Charities, Public Health & Safety & Public Awareness Messages
- Branded Content
- Sponsorship and Event Marketing
- Digital Media
- Mobile
- Social
- Media Innovation
- Integrated Use of Media
- Small Budget Media Campaign
- Media Strategy for Regional Brand Development
- Media Strategy for National Brand Development
- Data & Analytics
- Platinum
- Social Platform Analytics
- Social User Analytics
- Data Mining - Audience Association and Clustering Analysis
- Data Storytelling
- Personalisation
- Single Customer View at Scale
- Multiple Data Sourcing/Merging
- Analytics Innovation
- Business Intelligence (BI)
- Data Visualisation
- Geo Database Application
- Innovative use of Data Technology
- Effectiveness
- 2013
- A01. Beverages (non-alcoholic & alcoholic)
- A03. Home Furnishing, Appliances, Maintenance & Household Products
- A04. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
- A07. Cars & Automotive Services
- A08. Travel, Entertainment, Leisure & Retail (Including E-Commerce & Restaurants)
- A09. Financial Services, Commercial Public Services, Business Products & Services
- A11. Corporate Image & Information
- A12. Charities, Public Health & Safety & Public Awareness Messages
- B01. Most Innovative Use of Media
- B02. Most Effective Use of Branded Content
- B03. Most Effective Use of Sponsorship and Event Marketing
- B04. Most Effective Use of Public Relations
- B05. Most Effective Use of Eco / Green Marketing
- B06. Most Effective Use of Social Media Marketing
- B07. Most Effective Use of Digital Media
- B08. Most Effective Use of Technology
- B09. Best Small Budget Marketing Campaign
- B11. Best Non-traditional Thinking / Non-advertising Idea
- B12. Best Marketing Campaign for Regional Brand Development
- B13. Best Marketing Campaign for National Brand Development
- B14. Best Insights / Strategic Thinking
- B15. Best Sustained Success
- B16. Best Integrated Marketing Campaign
- NETWORK OF THE YEAR - BBDO
- AGENCY OF THE YEAR - CLEMENGER BBDO MELBOURNE
- 2012
- Platinum Award
- A. Best integrated marketing campaign
- B. Most effective use of advertising
- C. Most effective use of direct marketing
- D. Most effective use of interactive marketing
- E. Most innovative use of media
- G. Best marketing campaign for national brand development
- H. Best brand loyalty marketing campaign
- I. Best sustained success
- J. Most effective use of branded content
- K. Most effective use of sponsorship and event marketing
- L. Most effective use of product design and packaging
- M. Most effective use of public relations
- N. Best small budget marketing campaign
- O. Best insights / strategic thinking
- P. Best ideas
- Q. Most effective use of eco / green marketing
- 2011
- Platinum Award
- A. Best integrated marketing campaign
- B. Most effective use of advertising
- C. Most effective use of direct marketing
- D. Most effective use of interactive marketing
- E. Most innovative use of media
- F. Best marketing campaign for regional brand development
- G. Best marketing campaign for national brand development
- H. Best brand loyalty marketing campaign
- I. Best sustained success
- J. Most effective use of branded content
- K. Most effective use of sponsorship and event marketing
- L. Most effective use of product design and packaging
- M. Most effective use of public relations
- N. Best small budget marketing campaign
- O. Best insights / strategic thinking
- P. Best ideas
- Q. Most effective use of eco / green marketing
Alcoholic Beverages & Tobacco
Campaign title |
Agency name |
Advertiser |
||
|---|---|---|---|---|
| Silver | Johnnie Walker Blue Label - The Gentlemen's Wager | PHD Singapore | Diageo | |
| Bronze | 3D on the Rocks | TBWA/HAKUHODO | Suntory Holdings Limited | |
| The Shortlist | Creatures of the Night | UM Sydney | Brown Forman |
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