B03. Most Effective Use of Sponsorship and Event Marketing

	Campaign title	Agency name	Advertiser
Gold	New Rules for Sponsorship, One Fan at a Time	Clemenger BBDO Melbourne	National Australia Bank
Bronze	Smarter Cities Connect	Ogilvy & Mather Singapore	IBM Corporation
The Shortlist	Grow an Apple Tree	Alpha245/ Leo Burnett	Carlsberg Malaysia
	Thank You Mom - Because the Hardest Job in the World is the Best Job in the World	BBDO India	P&G India
	Moving SingTel's Image from a Traditional Telco to More Innovative than Google, More Relevant than Facebook.	BBDO Singapore	SingTel Telecommunications
	KANU: The Smallest Café in the World	Cheil worldwide	Dongsuh Food
	I'm Amazing	DDB Group Hong Kong	McDonald's
	Dreams Never Get Old	Inspire Activation	Hondao Senior Citizen's Welfare Foundation and JT Tobacco International Taiwan Corp
	Turning an Event Sponsorship into a National Movement	JWT	Indosat
	Switch on Instant Beauty	Lowe and Partners Thailand	Unilever Thailand
	Faster than the Fastest	Lowe Asia Pacific	Unilever
	Snowfalls	Lowe Vietnam	Unilever Vietnam
	Ben & Jerry's Sundae Sessions	Mindshare Australia	Ben & Jerry's
	The Thrill Machine	Ogilvy & Mather	Mattel Toys, India
	IBM Japan Transformation Plan	Ogilvy & Mather Japan	IBM Japan
	Castrol CRB Plus 'Ayushman Bhava'	OgilvyAction and Ogilvy & Mather	Castrol India
	Mizone the Cube	OMD	Danone
	Bonded by Cheers – Maemuki Relay	TBWA HAKUHODO	American Home Assurance Company
	Times of India Literary Carnival 2012	Times of India / Times Red Cell	Times Red Cell - BCCL
	Portraits	Wunderman Sydney	Art Gallery Society NSW