B. Most effective use of advertising

Campaign title
Agency name
Advertiser
Gold Flavors of life BBDO Wrigley China
Silver How Bupa migrated over 3.3 million members from three loved provincial brands, to a single, unknown global brand, without inviting churn Clemenger BBDO / Proximity Melbourne Bupa Australia
How we sold Cadbury Dairy Milk bars more than 4 times the Great Wall! Ogilvy & Mather Cadbury India
Bronze Slow Mo Clemenger BBDO / Clemenger Proximity Melbourne Carlton and United Brewers
Walking On Air DDB Auckland NZ Lotteries
MNP – ‘No Idea, Get Idea!’ Lowe Lintas and Partners Idea Cellular
From Anti-Smoking to Pro-Quitting Ogilvy & Mather Advertising Singapore Health Promotion Board
The Shortlist Persistent Headaches BBDO Guerrero/Proximity Philippines Bayer Philippines
Honesty Experiments - How one unexpected word tripled credit card sales in 3 months Clemenger BBDO / Clemenger Proximity Melbourne National Australia Bank
Break Up Clemenger BBDO / Clemenger Proximity Melbourne National Australia Bank
Cadbury Favourites - What to Bring when You're Told Not To Bring A Thing GPYR Melbourne Kraft Australia
Nike Bleed Blue JWT Bangalore / AKQA / Wizcraft Nike India
For People Who Bet on the Net Leo Burnett Melbourne Sportsbet
Chok! Chok! Chok! McCann Worldgroup Hong Kong Coca-Cola China
Drama, Suspense and a Dash of Cooking! Naga DDB MEASAT Broadcast Network Systems
The Photographs Case Ogilvy & Mather Star India
Vodafone Super Zoozoos - How Vodafone became the superhero of 3G technology in India Ogilvy & Mather Vodafone India
Through Their Eyes Ogilvy & Mather Hong Kong ORBIS
Share a Coke Ogilvy / Ikon / Naked / Wunderman / Urban Coca-Cola South Pacific
Taste the love Ogilvy Shanghai Lee Kum Kee
My Car Is Your Car Whybin TBWA\ Tequila Insurance Australia Group
Stealing Your Dreams Whybin TBWA\ Tequila RaboDirect
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