B. Most effective use of advertising

	Campaign title	Agency name	Advertiser
Gold	Flavors of life	BBDO	Wrigley China
Silver	How Bupa migrated over 3.3 million members from three loved provincial brands, to a single, unknown global brand, without inviting churn	Clemenger BBDO / Proximity Melbourne	Bupa Australia
	How we sold Cadbury Dairy Milk bars more than 4 times the Great Wall!	Ogilvy & Mather	Cadbury India
Bronze	Slow Mo	Clemenger BBDO / Clemenger Proximity Melbourne	Carlton and United Brewers
	Walking On Air	DDB Auckland	NZ Lotteries
	MNP – ‘No Idea, Get Idea!’	Lowe Lintas and Partners	Idea Cellular
	From Anti-Smoking to Pro-Quitting	Ogilvy & Mather Advertising Singapore	Health Promotion Board
The Shortlist	Persistent Headaches	BBDO Guerrero/Proximity Philippines	Bayer Philippines
	Honesty Experiments - How one unexpected word tripled credit card sales in 3 months	Clemenger BBDO / Clemenger Proximity Melbourne	National Australia Bank
	Break Up	Clemenger BBDO / Clemenger Proximity Melbourne	National Australia Bank
	Cadbury Favourites - What to Bring when You're Told Not To Bring A Thing	GPYR Melbourne	Kraft Australia
	Nike Bleed Blue	JWT Bangalore / AKQA / Wizcraft	Nike India
	For People Who Bet on the Net	Leo Burnett Melbourne	Sportsbet
	Chok! Chok! Chok!	McCann Worldgroup Hong Kong	Coca-Cola China
	Drama, Suspense and a Dash of Cooking!	Naga DDB	MEASAT Broadcast Network Systems
	The Photographs Case	Ogilvy & Mather	Star India
	Vodafone Super Zoozoos - How Vodafone became the superhero of 3G technology in India	Ogilvy & Mather	Vodafone India
	Through Their Eyes	Ogilvy & Mather Hong Kong	ORBIS
	Share a Coke	Ogilvy / Ikon / Naked / Wunderman / Urban	Coca-Cola South Pacific
	Taste the love	Ogilvy Shanghai	Lee Kum Kee
	My Car Is Your Car	Whybin TBWA\ Tequila	Insurance Australia Group
	Stealing Your Dreams	Whybin TBWA\ Tequila	RaboDirect