B. Most effective use of advertising

Campaign title
Agency name
Gold Flavors of life BBDO Wrigley China
Silver How Bupa migrated over 3.3 million members from three loved provincial brands, to a single, unknown global brand, without inviting churn Clemenger BBDO / Proximity Melbourne Bupa Australia
How we sold Cadbury Dairy Milk bars more than 4 times the Great Wall! Ogilvy & Mather Cadbury India
Bronze Slow Mo Clemenger BBDO / Clemenger Proximity Melbourne Carlton and United Brewers
Walking On Air DDB Auckland NZ Lotteries
MNP – ‘No Idea, Get Idea!’ Lowe Lintas and Partners Idea Cellular
From Anti-Smoking to Pro-Quitting Ogilvy & Mather Advertising Singapore Health Promotion Board
The Shortlist Persistent Headaches BBDO Guerrero/Proximity Philippines Bayer Philippines
Honesty Experiments - How one unexpected word tripled credit card sales in 3 months Clemenger BBDO / Clemenger Proximity Melbourne National Australia Bank
Break Up Clemenger BBDO / Clemenger Proximity Melbourne National Australia Bank
Cadbury Favourites - What to Bring when You're Told Not To Bring A Thing GPYR Melbourne Kraft Australia
Nike Bleed Blue JWT Bangalore / AKQA / Wizcraft Nike India
For People Who Bet on the Net Leo Burnett Melbourne Sportsbet
Chok! Chok! Chok! McCann Worldgroup Hong Kong Coca-Cola China
Drama, Suspense and a Dash of Cooking! Naga DDB MEASAT Broadcast Network Systems
The Photographs Case Ogilvy & Mather Star India
Vodafone Super Zoozoos - How Vodafone became the superhero of 3G technology in India Ogilvy & Mather Vodafone India
Through Their Eyes Ogilvy & Mather Hong Kong ORBIS
Share a Coke Ogilvy / Ikon / Naked / Wunderman / Urban Coca-Cola South Pacific
Taste the love Ogilvy Shanghai Lee Kum Kee
My Car Is Your Car Whybin TBWA\ Tequila Insurance Australia Group
Stealing Your Dreams Whybin TBWA\ Tequila RaboDirect