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Wednesday 12 April, 2017

Spikes Asia, the Festival dedicated to creativity in the Asia Pacific region takes place in the Suntec Convention Centre from 27 – 29 September and is now open for delegate registration. 

With a greater emphasis on effectiveness, the Festival has announced it will now host Tangrams Effectiveness alongside the 2017 programme.

As Asia Pacific’s largest focus on marketing effectiveness and strategy, Tangrams recognise and celebrate marketing ideas that deliver solid results to transform businesses and brands. The Tangrams Effectiveness @ Spikes programme will explore in depth how strategies are impacting businesses, brands and the wider industry.

Terry Savage,  Co-Chairman of Spikes Asia says “The reality is that the body of evidence that creativity drives return on investment is irrefutable and accordingly, the inclusion of Tangrams Effectiveness within the most important Creative Festival in Asia, Spikes Asia, is totally appropriate and a step forward in terms of both inspiration and learning in this increasingly complex landscape.  It’s a benefit to the creatives, it’s a benefit to the marketers – a festival that encompasses all that is important in our industry. “

The Tangrams Effectiveness @ Spikes programme will kick-start with a full celebration of all the awards winners at the Tangrams Awards ceremony on the first evening of the Festival, Wednesday 27 September 2017. The trophies and points awarded to each submission at Tangrams will count towards the Tangrams Agency of the Year and Tangrams Network of the Year special awards.

Over the next 2 days, delegates can then look forward to understanding critical topics and viewpoints on marketing effectiveness through the Tangrams Effectiveness @ Spikes programme that will take place on a dedicated stage at the Festival.

Providing further opportunities for investing in young talent, the Festival will expand its Talent and Training inititatives to include the Tangrams Effectiveness Academy. The Academy will run alongside the Young Marketers Academy, Young Creative Academy, Young Media Academy, Young Account Executive Academy and Young Digital Academy, offering a comprehensive 3-day programme that places effectiveness at the heart of the business.

Tangrams Effectiveness @ Spikes will be open to all registered delegates as part of the full Spikes Asia Festival agenda.  A full Spikes Asia delegate registration will include access to the Tangrams Awards ceremony on Wednesday 27 September, the Spikes Asia awards on Friday 29 September and three full days of festival programme which includes two days of Tangrams Effectiveness @ Spikes.
Anybody wishing to attend Spikes Asia can benefit from an early bird rate of S$1230 until 13 July. Other delegate options are available for Young Spikes Marketers, Young Spikes Creatives and Spikes Students.

Further information about the various packages and details on how to register can be found on the Festival website www.spikes.asia.
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