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Digital Strategy and Data & e-Commerce Ju

Thursday 12 April, 2018

Tangrams, APAC’s largest regional effectiveness and strategy awards, has announced the Jury Presidents for the Digital Strategy and Data and e-Commerce juries.
Erica Kerner, Vice President, Marketing & Communications Asia-Pacific for Tiffany & Co. will lead the Digital Strategy Jury and Juliana Chu, Director of Digital & Analytics, Asia Pacific Region for Kimberly-Clark, will head the Data & Analytics and e-Commerce Juries.

In her role at Tiffany & Co., Erica is responsible for all aspects of the brand’s marketing and communications planning, strategy and implementation throughout Asia Pacific.  Having held a similar role at Ralph Lauren prior to joining Tiffany & Co. in 2013, she brings over 20 years of marketing experience in Asia Pacific, and specifically Greater China. Previously at adidas as director of the Beijing 2008 Olympic Games, Erica delivered the company’s marketing, sponsorship, licensing and business development activities and her team won China’s first-ever Cannes Gold Lion for the adidas Olympics campaign. Erica went on to hold the same role for adidas at the London 2012 Olympic Games.

Erica highlighted, “With the consumer's ever-increasing reliance on digital platforms, digital marketing has become the frontrunner of any effectiveness strategy and vital to the continued success of any brand looking to reach its intended audience and drive results. I am excited to lead the review all of the innovative work presented by this year's entrants and award the best in APAC”. 

Juliana has over 10 years’ experience in consulting, strategy and marketing in the FMCG sector in Asia. In her current role at Kimberly Clark, she is responsible for driving the digital marketing, ecommerce and analytics agenda for the Asia Pacific region, including the rollout and optimization of core initiatives such as programmatic media buying, CRM, data management platform and datalake. Prior to working for Kimberly Clark, Juliana worked with Deloitte as an accountant and A.T. Kearney as a management consultant advising clients from various industries including FMCG sector on strategies as well as operations.

Juliana says, “I am extremely excited to be selected as the Jury president for both the data & analytics and ecommerce categories in the 2018 Tangrams Awards.  Last year was a tremendous year of achievements in both categories by many companies in Asia.  I’m looking forward to seeing innovative work in analytics – driven strategies, strategic and innovative applications of data and analytics to drive better marketing and consumer experience and innovative strategies and solutions that drive ecommerce to the next level”.

Commenting on the appointments, Joe Pullos, Festivals Director, says “I’m thrilled to have Erica and Juliana complete our line up of jury Presidents for this year’s Tangrams awards.  They both have great expertise in communication effectiveness which makes them the perfect choice to lead our Tangrams juries and assess the best work from across the region this year”.

Erica Kerner and Juliana Chu join previously announced jury presidents, David Porter for Effectiveness and Josephine Tan for Media Strategy who will each oversee their respective award streams for Tangrams 2018.

Entry deadline for Tangrams has now been extended to 20 April 2018, late fees apply to entries submitted after the early deadline on 06 April 2018, 2359hr SGT. For more details about rules, fees and submissions, please visit www.tangrams.asia. Winners will be announced on 26 September 2018 at Spikes Asia Festival of Creativity.
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