26 September 2018
- The 2018 Tangrams Effectiveness @ Spikes awards winners have been announced this evening at an Awards Show in Suntec, Singapore, bringing Day 1 of Spikes Asia to a close. The Tangrams are Asia Pacific’s foremost regional effectiveness and strategy awards showcasing the most effective brand communications from across the region.
From over 500 entries 92 awards were presented including 3 Platinum awards, 33 Gold, 28 Silver and 28 Bronze Awards. Evaluated by a jury of top client and agency professionals the entries were submitted from 16 countries with Indian companies leading the way, followed closely by China.
CHE Proximity Melbourne, Australia
were recognised as Digital Strategy Agency of the Year and Effectiveness Agency of the Year with PHD Auckland, New Zealand
awarded the Media Strategy Agency of the Year. The coveted Tangrams Network Agency of the Year was awarded to the Mindshare Network
The Effectiveness jury, led by David Porter, VP, Global Media, Unilever awarded 29 Tangrams including a Platinum 11 Gold, 8 Silver and 9 Bronze Awards. Speaking on the winners Porter said, “This was a challenging year for companies entering the Tangrams Media Effectiveness awards. Entries are getting stronger and are coming from a broad spectrum of markets and industries. The winning entries are a strong reminder in these days of digitisation and performance metrics, that success stems from a great idea, having a great story to tell. In the case of our Platinum Award winner, winning agency The Womb took a marketing brief and turned it into an incredibly successful product: Saregama Carvaan. It offers proof if you needed it that the largest agency groups do not have a monopoly on wisdom.”
Juliana Chu, Director of Digital and Analytics, Asia Pacific Region, Kimberly-Clark Asia Pacific Headquarters led the Data & Analytics jury to award a Platinum, 2 Gold, 5 Silver and 2 Bronze Tangrams. This jury also reviewed entries into the e-Commerce category recognising 5 Gold and 3 Silver Tangram Awards. Commenting on the results Chu said, “All the entries have demonstrated sophisticated uses of consumer data and insights to generate successful brand engagement and ecommerce conversion via better consumer targeting and content optimization. Special credit goes to the “Billion point giveaway” project by Virgin Australia, which the panel has voted as the platinum award winner for its innovative social content and engagement effort based on an interesting piece of consumer insight”
From a shortlist of 42 entries the Digital Strategy jury, led by Ruth Stubbs, Global President, iProspect awarded 5 Gold, 7 Silver and 9 Bronze Tangrams.
Josephine Tan, Global Media Director, McDonald's led the Media Strategy Jury, awarding a Platinum Tangram Award to Mindshare, Australia for their campaign ‘The Prison Rat That Stole No. 1’
along with 10 Gold, 5 Silver and 8 Bronze awards.
Following the Awards Show a dedicated two day effectiveness programme takes place throughout the Spikes Asia Festival, providing opportunities for attendees to hear from the biggest names in the industry. Shortlisted entry case studies will be presented, daily brand panels each morning along with an Inside the Jury session with Simon Cook, VP Creative Excellence, Cannes Lions, Wendy Hogan, CX & Marketing Strategy Director, APAC and Kaveri Khullar, Marketing Director, Mastercard Southeast Asia, Oracle Corporation.
For the full list of winners visit www.tangrams.asia