Monday 14 March, 2016

Leading strategists and brand experts are among the first speakers to be confirmed for the Asian Marketing Effectiveness & Strategy Conference & Awards (AMES). 10 speakers have been announced for the festival, which takes place on 31 May 2016 at Grand Hyatt Singapore, with more to be named in the coming weeks.
Delegates will hear from Erik Hermanson, Global Head of Marketing - Mobile, ASUS and Seton Vermaak, Head of Strategy at Razorfish Hong Kong as they share the success story of how ASUS evolved to be a global player in 2015. Using real-world cross-industry examples, Tom Voirol, VP Strategy at Critical Mass will define what it takes to become a digitally native brand while Natalie Gruis, Head of Strategy Planning at TBWASingapore will share her perspectives on the unique challenges for 21st century brands and how agencies can stay relevant.
Kristian Barnes, CEO of Vizeum APAC and Maunik Thacker, Senior Vice President - Marketing for Marina Bay Sands will jointly demonstrate how technology vulnerability can be turned into sustainable and competitive business processes to drive growth. Datalicious's CEO and Founder, Christian Bartens, will make the case for data driven decision-making through an in-depth study of the disparity between channels marketers are investing in and the actual media consumption behaviour of consumers. Stephen Tracy, Data & Insight Lead, SEA for SapientNitro will share his knowledge and expertise on building a successful analytics programme through a "people-first" strategy. 
Jane Lin-Baden, CEO of Isobar China Group and Kelvin Long, Co-founder and Chief Technology Officer for Unionpay Smart will share learnings from a recent data partnership to establish how diversified data drives smart marketing. 
Commenting on the line-up, Andrea Hayes, Festivals Director says, "The Asian Marketing Effectiveness & Strategy Conference represents a carefully curated selection of great speakers, critical topics, and interesting viewpoints. It offers real insights into marketing strategies and will empower delegates with fresh, innovative ideas and an understanding of the importance of marketing effectiveness."
Delegates registering before 30 March 2016 can enjoy an early bird discount saving on the price of a full delegate package and pay just SGD680 for a full delegate pass. Registrations made after this date will cost SGD780. There is a special registration package for delegates under 30 years of age for SGD375. All delegate packages will include access to the Awards ceremony. For more information, please visit
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