30 April 2014 – The Asian Marketing Effectiveness and Strategy Awards have announced that the juries have shortlisted a total of 334 entries from 17 countries.
This year sees the AMES award entries across three new strategy categories which sit alongside the original Effectiveness category. Four juries have been working to arrive at the shortlists with each jury led by their own president. Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International, has been leading the Data & Analytics jury; Andrew Knott, Vice President of Digital and Media, McDonald’s APMEA, is heading up the Digital Strategy jury; James Thompson, Global Managing Director, Diageo Reserve, is presiding over the Effectiveness jury; and Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia, leads the Media Strategy jury.
The following number of entries have been shortlisted in each entry stream:
Data & Analytics: 21
Digital Strategy: 99
Media Strategy: 86
Speaking about the shortlist, Andrea Hayes, Festival Director of AMES, says, “It’s always exciting to reach the shortlist stage and see what the jury are identifying as the emerging trends and standout work for the region. We look forward to the next stage - the results of the juries’ discussions – where they decide the worthy winners and ultimately set the precedent for marketing effectiveness and strategy in the region.”
The shortlists are now available to view on the website and the 2014 winners will be announced at the Awards Ceremony taking place at the St Regis Singapore on 29 May. Limited seats are available; anybody who wishes to join the celebrations and see the work can reserve their place online at www.ames.asia.