16 April 2014 – The Asian Marketing Effectiveness & Strategy Awards, Asia Pacific’s premier awards honouring clients and agencies for effective marketing strategies, has received a record number of entries into the 2014 awards.
A total of 1,208 entries from 20 countries, up 37% on 2013, have been submitted across the four main entry sections of Effectiveness, Digital Strategy, Data & Analytics and Media Strategy. The number of entries received from each country is as follows:
Hong Kong SAR: 115
New Zealand: 44
South Korea: 11
Sri Lanka: 2
United Kingdom: 1
United States: 2
Commenting on the entries, Andrea Hayes, Festival Director of AMES, says, “The level of entries, both in terms of number and quality, is testament to the region’s growing expertise in delivering real results for their clients. The winners of these awards will be the work that has truly pushed boundaries and achieved outstanding results. We look forward to celebrating and honouring the winners, as decided by the juries, at the AMES Awards.”
The entries will now be judged and shortlisted by four juries: the Data & Analytics jury – led by Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International; the Digital Strategy jury – presided over by Andrew Knott, Vice President of Digital and Media, McDonald’s APMEA; the Effectiveness jury – headed by James Thompson, Global Managing Director, Diageo Reserve; and the Media Strategy jury – led by Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia.
Once the shortlists have been decided the juries will go on to discuss and decide on the winners, before they are revealed and announced at the AMES Awards taking place on 29 May at the St Regis Singapore. Spaces are still available for the Awards and can be booked through the website at www.ames.asia, where further information on prices and the evening can also be found.