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Tuesday 19 April, 2016

Of the 1,231 submissions to the Asian Marketing Effectiveness & Strategy Awards 2016, 324 entries have made it through to the shortlist.
Following weeks of intense deliberation by an expert panel of 96 leading international and regional marketing experts, the following number of entries has been shortlisted in each awards section:
Effectiveness 135
Media Strategy 71
Digital Strategy 73
Data & Analytics 32
e-Commerce 13

“We are impressed with the diversity and quality of thought in the entries to the Asian Marketing Effectiveness & Strategy Awards this year, some of which are the strongest entries ever received. With more than 1,200 entries being placed through an extremely rigorous judging process, to be shortlisted is in itself a significant achievement. We congratulate the shortlisted entrants and look forward to applauding the winners at the Awards next month.” says Andrea Hayes, Festivals Director.
Gerald Ang, Global Digital Leader for General Electric and Jury President for Digital Strategy Jury comments, “Everything is possible today.  With that lens, we are looking for the right mix in your strategy, driven by data, technology, customer experience and creativity that demonstrates purpose to your customers with clear business outcomes. Thrilled to be part of the team to learn, share and be inspired from the best in the region!”
The full shortlist is now available to view on the website and the 2016 winners will be honoured at the Awards Ceremony taking place after the Conference at Grand Hyatt Singapore on 31 May 2016.
For full information on Asian Marketing Effectiveness & Strategy Conference & Awards or delegate registration, please visit www.ames.asia.  
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