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Thursday 11 February, 2016

The Asian Marketing Effectiveness & Strategy Conference & Awards (AMES) which will be held on 31 May 2016 in Singapore has announced the first two presidents.
Rachelle Berges, Head of Media and Connections, Integrated Marketing Communications at ‎Johnson & Johnson, will lead the Media Strategy jury. Prior to joining Johnson & Johnson Asia Pacific in early 2015, she spent more than 10 years working agency side on multinational accounts at Ogilvy, Mindshare and Maxus based in Australia, Japan and Hong Kong, and another 9 years in-house leading both Global and Regional Media Strategy and Trading for Motorola.
Rachelle says, “I look forward to serving as jury president for the Media Strategy category.  There are many countries in this region leading the world in early adoption of technology and this drives very complex and fast evolving communications and content ecosystems. Planning and optimising effectiveness and focusing on the most meaningful key performance indicators is a complicated business these days and I can’t wait to see the work that represents the best of Asia Pacific.” 
Media Strategy Jury
Rachelle Berges, Asia Pacific Head of Media and Connections, Integrated Marketing Communications Director, Johnson & Johnson – Jury President
Adeline-Ausy Setiawan, Managing Director, Unilever Enterprises Indonesia
Amy Kean, Regional Director, Strategy, Mindshare APAC
Ben Cunnington, Regional Strategy Director - APAC, Vizeum
Chris Bonsi,  Chief Client and Insights Officer, APAC, TNS
Clare Kenny Tipton, Head of Brand, Sime Darby Berhad
Guy Hearn, Chief Innovation Officer, Asia Pacific, Omnicom Media Group
Helen Black, Chief Strategy Officer, Mediacom
Jian Yang, Head of Content & Ideation, OMD
John Ng, Head of Media Innovation, Asia-Pacific, Zenithoptimedia
Josh Gallagher, Chief Strategy Officer, APAC, Havas Media
Karen Hung, Chief Strategy Officer & Vice President, Elite PR Group
Kartik Khare, Global Brand Director – LUX, Unilever
Koichi Yamamoto, Executive Planning Director, Dentsu Inc.
Mark Newton, Head of Media, Asia Pacific , DigitasLBi
Masashi Ariizumi, Senior Planning Director, Japan, ADK
Milo Chao, Chief Strategy Officer, TBWAShanghai
Mythili Chandrasekar, National Planning Director  , J Walter Thompson India
Raj Gupta, Chief Strategy Officer - APAC, MEC
Rajesh Mahtani, Head of Growth and Strategy, Starcom Mediavest Group
Shahvez Afridi, Head of Strategy, P&G Asia-Pacific, Grey Group
Sophie Price, Chief Strategy Officer, UM Australia
Susana Tsui, CEO, Asia Pacific, PHD
Veneeta Ranjan, Regional Media Manager – SEA, Ferrero Asia Ltd
Heading the Data & e-Commerce juries will be Sunita Venkataraman, Director of Market Insights & Strategy, Asia Pacific and Japan, Intel Corporation. A respected authority on technology, marketing and consumer insights in the South East Asia region, Sunita has over 20 years of experience as a seasoned Market Research practitioner and as a Consumer Insights & Knowledge custodian at Intel. In her current role, her focus is on audience & product insights, using real-time sensing from the ecosystem and analytics to influence Intel strategies.
Commenting on her role as president, Sunita says, “We all know that data will increasingly drive business. Business success will be predicated on how well organizations use analytics to drive strategy and their actions. I am excited to be Jury President for the AMES Data & Analytics, and e-commerce awards. And I am looking forward to seeing many excellent examples of strategy based on insights derived from data and analytics from around the region.”
Data & Analytics and e-Commerce jury
Sunita Venkataraman, Director of Market Insights & Strategy, Asia Pacific and Japan, Intel Corporation – Jury President
Binu Azad G, Director, Global Business Analytics, Philips
Casey Crawford Merle, VP, Regional Head of Strategy and Intelligence, Carat
Chitkala Nishandar, Head of Insights, Asia Pacific, 3M
Chloe Lim, Director, Marketing Asia, PayPal
Damien Crittenden, Regional Director, Data & Analytics, Xaxis
David Clugston, Head of Analytics and Research, Asia, MediaBrands
Harpreet Kaintel, Chief Information Officer, ZenithOptimedia Asia Pacific
Herbert Chia, Vice President, Alibaba Group
Jiyoung Hong, Director, Analytics, Cheil Worldwide
John Sinke, Assistant Vice President, Digital Marketing & eCommerce, Resorts World Sentosa
Katrien Bollen, Director of Strategy APAC, AVON
Michelle Wong, Director, CRM & Analytics, McDonald's APMEA
Naru Radhakrishnan, Chief Client Officer, SEA, Millward Brown
Paddy Crawshaw, Head of Communications Planning, Asia Pacific, OMD
Pádraig Flynn, Head of Business Science Asia, MediaCom
Peter Hubert, Head of Insights, Linkedin
Rosemary Lising, Managing Director, Columbus Asia
Rueben Anthony, Managing Director, Mirum Singapore
Siddharth Sankhe, Insight & Analytics Lead, Southeast Asia & India, WE Communications
Stephen Tracy, Data & Insight Lead, SEA , SapientNitro
Sunder Muthuraman, Global chief strategy officer and CEO, APAC, Gain Theory
Sunny Hermano, Business Development & Integration Director S.E.A., Havas Worldwide
Tobias Puehse, Vice President, Innovation Management, MasterCard Labs, Asia Pacific
Tuomas Peltoniemi, President, Asia, TBWADigital Arts Network
Tyrone Almeida, Director, Insights & Planning, Kellogg
Yi Li, Chief Data Officer, OgilvyOne China

Andrea Hayes, Festivals Director, says “The Asian Marketing Effectiveness & Strategy Awards celebrates the region’s achievements in the marketing communications industry, recognising strategies that deliver business success. Our expert juries champion this, and we are privileged to have assembled such a formidable team of experts to serve as our jurors.”
For more details, please visit www.ames.asia. 
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