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Tuesday 21 April, 2015

 21 April 2015 – The shortlist for the prestigious Asian Marketing Effectiveness & Strategy Awards has been revealed. A 108-strong jury panel of senior agency heads and leading client marketers selected 289 finalists from over 1,100 entries.
The following number of entries has been shortlisted in each awards section:
Effectiveness: 116
Media Strategy: 73
Digital Strategy: 65
Data & Analytics: 25
e-Commerce: 10

Dr. Elaine Rodrigo, Global Director, Consumer Insights & Strategy of Mondelēz International and Jury President for Data & Analytics and the inaugural e-Commerce awards, comments, ”The entries this year show a wider range of analytical approaches across more industries, and a broader geographic scope.  It's great to see the growing interest in this field, as it is becoming increasingly critical for companies to have the right information, real-time, so as to make fact-based decisions in a challenging  business environment".
“It is always exciting to reach the shortlist stage and see the industry’s progress from year to year. The calibre of the AMES entries was outstanding this year, making for an exceptionally strong shortlist which reflects the dynamic pace of innovation in brand communications across Asia Pacific. The AMES winners will be outstanding examples of how solid strategic thinking can deliver true business value and we look forward to the judges’ selection,” says Andrea Hayes, Festivals Director.
The full shortlist is now available to view on the website and the 2015 winners will be announced at the AMES Awards Ceremony taking place in conjunction with the AMES Conference at Grand Hyatt Singapore on 3 June 2015.
For more information on the Conference and Awards programme and delegate registration, please visit www.ames.asia.
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