Yean Cheong

Yean Cheong

Head of Cadreon, Asia Pacific
IPG Mediabrands
As Head of Cadreon Asia Pacific, Yean is responsible for working closely with market teams to develop programmatic solutions and innovation for the IPG Mediabrands client portfolio.  Yean is at the forefront of programmatic development, ensuring Cadreon proprietary systems and partner solutions are deployed and executed across all 13 APAC markets. 
 
Yean was previously General Manager Digital of emitch Queensland Australia, part of Aegis Media Pacific. Prior to Aegis, Yean held positions on both the creative and client side. She was Head of Digital and Direct at Clemenger BBDO Brisbane, and performed various roles in Singapore at M&C Saatchi, Zuji, Jurong Point and Sembawang Leisure to name a few.
 
Yean is a regular industry speaker, a judge at several Awards such as Festival of Media, and was bestowed the accolade of 2017 Technology Leader at the Campaign Asia Women Leading Change awards.
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