As VP Marketing Analysis and Data Sciences for Ogilvy and OgilvyRed in Asia, Will leads a team of specialists that deliver data driven marketing solutions to clients.
Will helps clients harness the power of data to build brands, customer engagement & shaping their marketing organizations to leverage opportunities presented by data driven marketing.
“Data and advanced analytics is the backbone of the Digital Transformation revolution and Ogilvy are in the best position to help brands define and realize their Machine Learning and AI agenda.”
Will’s award winning experience in Brand Strategy, Data Analytics, Comms Planning and Market Research has made him a recognized leader in digitally enabled omni-channel marketing.
Will has delivered a variety of Digital Transformation and Data Solutions for various brands including BT, Cisco, Huawei, IBM, Levis, Mercedes-Benz, Nestle, O2, P&G, Philips, Pizza Hut, Ralph Lauren, Telanor, The Economist, Unilever and UPS.