Will leads Ogilvy's Market Intelligence & Data Sciences practice across Asia, helping clients harnesses the power of data to build brands, customer engagement & shaping marketing organizations leverage opportunities presented by data driven marketing.
Will’s award winning experience in Market Research, Brand Planning, Marketing Communications and Data Analytics has made him a recognized leader in 360 omni-channel marketing. Enabling Global marketers to achieve their goals through Customer Insight and data-driven marketing solutions.
Will was previously Head of Market Intelligence at DaimlerChrysler in the UK overseeing CRM and pretty much any else related to Customers and Data. Prior to Mercedes-Benz, Will spent many years leading Data Practices in several well know global adverting agencies in the UK; TBWA and JWT. He was previously a judge for the DMA awards in the UK.
In his spare time Will likes going fast but since leaving Mercedes, his passion for speed has been limited to cycling and sailing very small boats.