A communications, media and public relations professional with extensive marketing communications leadership experience in the last 17 years. He led the Marcom for the opening, launch and development of two very prominent 5 star luxury hotels in Singapore namely Fairmont Singapore in December 2007 which was the flagship Asian property of Fairmont Hotels & Resorts and most recently launched the flagship property of Sofitel in Singapore - Sofitel Singapore City Centre in October 2017.
Led the Media/PR , Strategic Communications, Branding and Content Curation efforts of numerous hotel brands (Fairmont Singapore, Raffles The Plaza, Sofitel Singapore City Centre, Swissotel The Stamford, Pan Pacific Hotels Group as well as hotels under the AKARYN Hospitality Management Services based in Bangkok, Thailand.
In the last 12 years, he handled the marketing and PR efforts for some of the most prominent and iconic dining destination brands in Singapore including JAAN where he worked alongside Celebrity Michelin Starred Chefs Andre Chiang and Julien Royer, as well as numerous culinary stars from Mikuni, Equinox Restaurant, Prego, Szechuan Court amongst many others. He most recently launched Racines helmed by Executive Chef Jean Charles Dubois at Sofitel City Centre which is now one of the must visit dining spot in the garden city.
In late 2017, he created a digital media campaign to launch Sofitel Singapore City Centre in collaboration with a local group of young filmmakers. The videos garnered over 1.6 million views on Facebook and Instagram across Asia-Pacific. The PR efforts and campaigns he led garnered over $2million worth of media impressions in opening the flagship Sofitel in Singapore.
He is also a LinkedIn author/content curator with over 500,000 articles views which are featured by LinkedIn under Leadership & Management, Big Ideas and Innovation as well as Best Advice categories.