Vivek leads Shell Helix Brand (Car Engine Oil) & Shell Advance Brand (Motorcycle Engine Oil).
He is passionate about brands and strongly believes that Brands that add authentic value to consumers, customers are rewarded with great financial results. He has developed the brand purpose and multi-year brand communications platforms for Shell Helix & Shell Advance. He collaborates with well known brand partners like Ferrari, BMW and Ducati. He has also worked on Brand Partnership like Chinese Super League.
His background is in Brand Communications and Innovations. His past experience is in Unilever on Brands like OMO, Surf etc. He has lived in more than 5 countries (Singapore, Shanghai, London, France and India). He is married and has a 2 year old daughter.