Srivatsa has more than 11 Years of experience in Digital Marketing, Analytics and Consulting. He is currently leading the Growth Marketing strategy for Viu making it a top OTT App in SEA & MEA. He is passionate about converting data into insights and using it as a foundation for driving growth via various digital channels.
He started his career in a management consulting firm (ZS Associates) where he helped his clients improve sales and marketing efficiency. With strong background in data analytics he entered Digital Marketing world when he joined Vizury (one of the leading tech startups for retargeting) as a campaign manager and grew within the firm to handle larger roles. He worked with multiple global advertising brands across industries (OTT, e-comm and travel) in SEA, Japan, India etc. helping them drive scale and ROI using Retargeting as a channel. He then went on to lead the Digital Marketing for an e-commerce firm (Zivame) where he worked on improving ROI of Acquisition and Retention channels. He had the opportunity to set up Digital Marketing and Analytics for Viu and has enjoyed the journey of growing with the organization. He enjoys trying new things everyday which has helped him and his team innovate on multiple channels.