I’m looking forward to viewing inspiring work backed by sound consumer insight that addresses clear business needs. While it’s important to celebrate great creative execution, delivering clear positive impact on business is critical. This category will allow me to experience the journey of an idea from strategy, conception all the way to final business impact. I’m especially looking forward to seeing work that leverages data, personalization of messaging and dynamic creative optimization.
Sindhuja Rai is Mondelēz International’s Director, Media in the Asia Pacific, Middle East and Africa (AMEA) region. Sindhuja works closely with brands and markets to activate their strategic priorities across the region. She is responsible for leading and developing partnerships, internal capabilities and strategies across all forms of consumer connections including digital, TV, e-commerce, print and outdoors. With over 20 years of experience in media and digital gained in media agencies, consulting and client organizations, Sindhuja has a strong track record of delivering business results by making media accountable. Prior to joining Mondelēz International in 2010, Sindhuja worked with global agency networks such as SMG, Mindshare, IPG Mediabrands, Madison and Havas.