Sindhuja Rai is Mondelēz International’s Director, Media & Digital in Asia Pacific, Middle East and Africa (AMEA). Sindhuja works closely with brands and markets to activate their strategic priorities across the region. She is responsible for developing partnerships, internal capabilities and strategies across all forms of consumer connections including digital and e-commerce. With over 20 years of experience in media and digital gained in agencies, consulting and client organizations, Sindhuja has a strong track record of delivering business results by making media accountable. Prior to joining Mondelēz International, Sindhuja worked with global agency networks SMG, Mindshare, IPG Mediabrands, Madison and Havas.