Media is integral to driving business growth today. I am excited to partner Tangrams and review best in class work from across the region which integrates media, data and creativity to deliver business impact.
Sindhuja Rai is Mondelēz International’s Global Media Investment Lead. She is responsible for maximizing opportunities in the area of partnership and value optimization to deliver greater ROI and impact on our media investments across the globe.
Additionally, she continues to lead Media and Digital in Asia Pacific, Middle East and Africa (AMEA) and will continue to work closely with brands and markets to activate their strategic priorities across the region. Sindhuja has over 20 years of experience in media and digital gained in agencies, consulting and client organizations. Before joining Mondelēz International, Sindhuja worked with global agency networks SMG, Mindshare, IPG Mediabrands, Madison and Havas.