Simone joined dentsuMCGARRYBOWEN International in 2015 and since then, dentsuMCGARRYBOWEN International has turned from an unknown name to an award-winning agency in Greater China.
Shanghai operation has been named top 3 China agency in Campaign Brief ‘The Works’ and top 10 hottest agency in China in the Campaign Brief rankings. While Hong Kong agency has been crowded as the fastest growing agency. Between them, they have won numerous local and international awards including at Cannes, Spikes, One Show, LIA, Warc and Effies.
Prior to joining mcgarrybowen, Simone held the role of CEO for DDB Group Hong Kong & Guangzhou. Under her leadership, DDB was the most awarded Hong Kong agency in both creativity and effectiveness; most notably, winning 3 Grand Effies in a row from 2012-2014.
Simone has had a consistent track-record in creating success for agencies and clients - she was recognized as one of the top 5 agency heads in Greater China by Campaign in 2012 and 2013 consecutively. She has served on the Juries for Cannes Creative Effectiveness, Spikes Effectiveness, APAC Effies & a numerous of times for Greater China Effies.