Simone joined dentsuMCGARRYBOWEN International in 2015 and since then, the agency has turned from being an unknown name to an award-winning agency in the Greater China region. The Shanghai business operations has, under Simone’s leadership, been named top 3 China agencies in Campaign Brief’s ‘The Works’ and top 10 hottest agencies in China by Campaign Brief. In addition, dentsuMCGARRYBOWEN Hong Kong was also crowned one of the country’s fastest growing agencies. Both offices have gone on to win numerous local and international awards including Cannes Lions, Spikes, One Show, LIA, WARC and Effies.
Prior to joining dentsuMCGARRYBOWEN, Simone held the role of CEO for DDB Group Hong Kong & Guangzhou. Under her leadership, DDB was the most awarded Hong Kong agency in both creativity and effectiveness; most notably, winning the Grand Effies 3 years in a row from 2012 to 2014.
Simone has a consistent track-record in creating success for agencies and clients - she was recognised as one of the top 5 agency heads in Greater China by Campaign in 2012 and 2013 consecutively. She has also served on the Juries for Cannes Creative Effectiveness, Spikes Effectiveness, APAC Effies and numerous times for Greater China Effies.