Having in-depth knowledge of over 20+ media markets spanning Asia Pacific and Middle East, Sid has managed to uniquely complement his 13-year career in strategic media planning (in various media agencies) with 4 years handling media procurement at Johnson & Johnson; creating a unique media all-rounder.
In his current role, Sid manages all of Johnson & Johnson’s media spends across 14 markets covering all sectors - Consumer, Medical Devices and Pharmaceuticals .
Outside of his day job, Sid also co-founded Free Good, a mobile app (on iOS
) that aims to reduce waste in Singapore by making it easy for people to give away preloved items instead of throwing them away. To date, the app has helped save thousands of preloved goods from ending up in landfills!