Sharon Soh

Sharon Soh

Head Of Integrated Strategy & Marketing
UM APAC
With 20+ years’ experience in leadership roles across multi-national media and communications agencies, and high profile clients such as J&J, Shangri-La, Mercedes-Benz, Coca-Cola, SingTel, and Singapore Airlines; Sharon now leads the integrated communications and connections strategy, product development and thought leadership for UM clients across the Asia Pacific region. 
 
Sharon has successfully launched various agency diversified services including strategy, digital, content, data; as well as rolling out the agency’s planning product. She has played a fundamental role, working in partnership with clients such as Coca-Cola, SingTel, J&J, to develop and roll out their integrated marketing communications (IMC) planning processes.
 
Having personally driven more than 100 award winning campaigns across the last decade, Sharon is frequently sought to judge the benchmark for industry leading work and has served as the Chairman for Singapore Media Awards.
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