Fueled by massive appetite for pop culture, Shantanu brings on board a distinct brand of thinking converging at the logical yet lateral. His motivation for work stems from a deep rooted belief that the profundity of an emotion is always more overwhelming than the precision of any statistic.
He began his advertising journey as a planner in JWT, Delhi. There, he got an opportunity to transform into a thoroughbred planner by championing the strategy for some of the biggest global brands. His next destination was McCann, Delhi. His tenure saw the agency catapult itself from the 8th to the 3rd most effective agency in the country within 2 years.
Currently at ADK, Singapore as the Regional Planning Director, he has been given the responsibility to be a cerebral change agent for the organization in the APAC region.
His career that spans close to a decade has been embellished with its fair share of laurels that include coveted effectiveness and creative excellence awards.