Seton has settled in Asia’s World City, Hong Kong, after 20 years of regional and international experience developing insight-led audience experiences for brands like VW, General Motors, Standard Chartered, IHG, Johnson & Johnson, and retail juggernaut Woolworths.
Asia marks the third region of the globe Seton has conquered, having previously established his expertise in Africa and Arabia.
As the Head of Strategy at SapientRazorfish Hong Kong, Seton has led the Asian strategy for Hong Kong Tourism Board, Marriott, Melco Crown Entertainment, Nike, P&G’s Pampers, and more.
Seton’s expert opinion has been featured by international media outlets that include Bloomberg TV, Forbes, South China Morning Post and more. He can also be found presenting, participating and judging at Asia’s most prestigious events and awards ceremonies.