Scott McBride

Scott McBride

Chief Digital Officer
IPG Mediabrands, APAC
Scott oversees a team of over 1,000 digital specialists across the Asia-Pacific; one of the world's most diverse regions stretching from Japan to Australia to India. This cross functional team encapsulates the current and future demand for digital and innovation across an holistic suite of specialised digital offerings that comprise Search, Programmatic, Social and Mobile. 
 
Prior to joining IPG Mediabrands, Scott spent 8 years with Ogilvy holding numerous positions across the region including General Manager OgilvyOne Malaysia, Regional Business Director Social@Ogilvy, Head of Digital Hong Kong Group, Managing Director Neo@Ogilvy, and Managing Partner Hong Kong Group.
 
Before moving to Asia, Scott founded, managed and latterly sold a successful integrated and digital agency which won awards across the UK and Europe, with a client footprint that stretched from the United States to Asia.
Partners
Media Supporters
Media Supporters