Ever since he discovered that he wasn't good enough to either break into Bollywood or the Indian cricket team, he has gone on to pursue his passion for developing big business transformational ideas.
He is currently the APAC head of strategy for Isobar, overseeing strategy development for regional businesses as well as 12 markets. He is leading global initiatives in developing Isobar’s first consumer study in scoring businesses on disruption and a global business transformation strategy framework. He is also working closely with the global CEO and the leadership team to shape the agency’s global vision. He is a member of the global creative council.
Prior to Isobar, he has been very fortunate to have held senior strategy and P&L leadership roles in Y&R/Wunderman, OgilvyOne and DDB/RAPP. These experiences have enabled him to incubate and develop disruptive solutions that sit at the intersection of culture, technology and story-telling. He has played a leading role with a range of global, regional and local clients such as Citibank, Intel, McDonalds, Chevron Texaco, P&G, Kellogg’s, Land Rover, Samsung, Unilever, American Express and Singapore Tourism Board.
He is a judge in several award shows and loves speaking, training and mentoring young professionals.