Rohan Philips is the Vice President for [m]Platform across Asia Pacific, [m]Platform is an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform is improving advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients. It is supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis.
Previously, Rohan was the Vice President at Xaxis for Asia Pacific, as part of the founding team of 3 he was responsible for the launch and expansion for 14 markets and focussed on development technology solutions such as Turbine, product and operations capabilities along corporate development and partnership strategy for the region. Prior to Xaxis, Rohan played key roles in data and technology teams across Europe and Asia. At Mediacom he was responsible for launching and managing P&G’s programmatic initiative across the region. Rohan’s programmatic journey started in London where he was part of the digital performance team at Publicis.