An experienced leader and practitioner in Marketing Data and Analytics consulting across industries and markets. Having spent five years in Mindshare and six years in GroupM partnering with all GroupM agencies to drive the network’s Data and Analytics strategy, my expertise is in setting and scaling up technology-enabled Data and Analytics organizations, as well as managing Data and Analytics products.
I am currently serving as the CEO of Mindshare FAST (Future Adaptive Specialist Teams) Asia Pacific. FAST covers specialist domains including Data Advisory, Programmatic, Performance Marketing, Analytics, Event Level Data Enablement and the Internet of Things.
Prior to joining the Mindshare-GroupM network in 2005, I was working in Accenture's global Marketing Sciences practice, specializing in quantitative marketing effectiveness measurements and optimizations.
I graduated from the Nanyang Technological University in Singapore in 2002, with a first class honors in Accountancy. I was the Valedictorian of my cohort, with 9 gold medals and book prizes, including the Lee Kuan Yew Gold Medal.