Richard McCabe

Richard McCabe

Regional Strategic Director, APAC
McCann Worldgroup
Richard’s marketing career spans Global Financial, FMCG, Lifestyle, Technology, Youth, Luxury, and Travel and Tourism Brands.   He currently leads McCann Worldgroup’s strategy discipline in Asia Pacific working across markets on key brands, strategic initiatives, and strategy community development.   
 
He has spent the past 23 years based in Asia working on local, regional and global strategic initiatives across the US, European, Middle Eastern and Asian markets.  He has specialised in Brand Consultancy and Communications Strategy. 
 
Prior to McCann Worldgroup, he has worked with agencies including: Publicis, DDB, Bates/XM, M&C Saatchi, The Filter Group, Batey Red Cell, FIN International(UK), Strawberry Frog(NL) and Ion Global on brands such as ABN AMRO, Nokia, GE Capital, Dubai Tourism,  HSBC, Citibank, ESPN, Burger King, Credit Suisse, OCBC Bank, BMW, HP & Heineken amongst others.
 
Awards include One Show, APAC/Singapore/greater China EFFIEs, Cannes Lions, Spikes, Creative Circle Awards, Hong Kong Design Awards, Digital Media Awards, Appies, and Asian Marketing Effectiveness Awards
 
Past and Present Global/Regional McCann clients include: Coca Cola, Cigna International Markets, RB, MasterCard, Nestle, Loreal, & Microsoft
 
Judging includes:, EFFIE: (Global, APAC, Singapore),WARC ASIA, Adfest, AMEs, One Show.  
 
Richard’s personal passion for music, art, design and pop culture has manifest in several forms including a music/art collective, and restaurant/bar space for DJs, singers and visual artists. 
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters