Richard McCabe

Richard McCabe

Regional Strategic Director - APAC
McCann Worldgroup
19 years based in Asia working on local, regional and global strategic initiatives across the US, European, Middle Eastern and Asian markets. 
 
Previous Agencies: Publicis, DDB, Bates/XM, M&C Saatchi, The Filter Group, Batey Red Cell, FIN International(UK), Strawberry Frog(NL) and Ion Global on brands such as ABN AMRO, Nokia, GE, Dubai Tourism, ESPN, Credit Suisse, HP, Kotex, Volkswagen, Kleenex, Tiger Beer, Emirates Airlines, Burger King, Mini, P&G Oral Care (Oral B), P&G Health Care (Vicks),XBOX & Heineken amongst others. Most recently: MasterCard, Nestle, JJVC, Subway, Microsoft, Coca Cola &Cigna Major award wins over your career: Awards include One Show, Effie’s, Spikes, Creative Circle Awards, Hong Kong Design Awards, Cannes Cyberlions, Digital Media Awards, Appies, Asian Marketing Effectiveness Awards
Previous judging experience: Global EFFIEs, APAC EFFIEs, Singapore EFFIEs, AMEs, Warc 
 
Outside of work Richard’s passion for music, art, design and pop culture manifest as a founding member of a Singapore based creative music & art collective, POOL, and owner of MITTE – a Berlin inspired restaurant/bar In Hong Kongs up and coming Sheung Wan which functions as a platform and space for DJs, singers and visual artists.
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