After a tumultuous period due to the impact of Coronavirus felt both globally and across APAC, the emphasis on using digital media platforms to communicate with consumers has proven to be more necessary than ever before. I'm looking forward to reviewing the many campaigns that had to adapt to this unexpected shift and of course to award the most effective work entered into the Tangrams Strategy & Effectiveness Awards. It is so important for the industry to benchmark work and celebrate innovative ideas with proven business results at the region's marketing effectiveness accolade.
Richa Goswami is currently the Global Head of Customer and International for HSBC WPB. She is a consumer-centric, digital innovator with proven business and brand building skills acquired at the world’s leading financial and consumer healthcare brands. Voted as one of the top 6 marketers in the world by the WFA, her career straddles both a corporate career and being a start-up founder. She is recognised in the Top 25 CMOs and Innovators in Asia-Pacific, is a digital advisory Board member at Fortune 100 companies, Cannes Winner, International Keynote speaker, Judge at leading Industry awards and a TEDx speaker. She has a wealth of experience in evolving traditional business practices into digital models and orchestrating organisational change. The strong leadership, problem solving, change management, and execution expertise demonstrated in local, regional and global roles forms the foundation of the dynamic management career she has built. Her proven ability to recruit, lead, develop, mentor, motivate, work successfully alongside and retain diverse teams, spans over 30 countries across the Americas, Europe, Asia, Africa and Middle East.