Rahul Bibhuti

Rahul Bibhuti

Director Marketing, Infant Nutrition, Pacific Asia
Abbott Nutrition
International Strategic FMCG marketing professional with 18 years of proven track record of growing businesses exponentially and developing high-performance teams. Leading brand strategy for global power brands while demonstrating significant success in growing small niche brands into dominant market positions across categories and geographies. Currently leading Infant Nutrition (IMF) business for Abbott Nutrition in Pacific Asia by delivering Strategic growth framework, Innovation and Marketing Toolkit. Launched Oral care category for GSK CH in India. Led the creation of a 'new point of inflection’ in the highly inertia driven Oral Care category through the launch of Sensodyne. Built Sensodyne into $100Mn+ brand in South Asia by building relevance and unique marketing model. Sensodyne has emerged as the top brand in its category (50%+ Sensitivity share) and is regarded as the most successful FMCG launch in recent years (Source: The Economic Times, Oct 24, 2013).
Partners
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters
Media Supporters